At the opening of the event (Photo: VNA) Nguyen Van Chi, deputy chief of Hanoi’s Coordinating Officefor the New-Style Rural Area Building Programme, said that the event, which willrun until August 14, aims to help OCOP producers and traders strengthen cooperation,thus promoting sales of the products.
OCOP producers will also receive consultations andguidance to ensure their products meet the requirements of distributors andconsumers, he said.
On the occasion, the city asked distributors, trade centres,supermarkets and shops as well as e-commerce platforms to increase the sale of OCOP products to all the consumers.
In 2021, the capital city recognised 595 OCOP products, including 367 ratedfour stars and 228 rated three stars.
From now to the end of 2022, four events will be held in different districts ofHanoi to introduce OCOP products of not only the city but also other provincesin the northern, central, Central Highlands, and southern regions.
Authorities will assist with the opening of OCOP showrooms so that theseproducts can access more consumers city-wide. Distributors, shopping centres,supermarkets, grocery and handicraft stores and e-commerce platforms will beencouraged to tighten links with producers to boost sales of OCOP items.
So far, Hanoi has recognised 1,649 OCOP products, including four products ratedfive stars, 1,098 others rated four stars, and 534 rated three stars. It istaking the lead nationwide in terms of the numbers of OCOP products andfive-star OCOP products.
Apart from product assessment and rating, the city has also paid attention toorganising events, fairs and workshops to increase connectivity under valuechains and advertise those products to other localities in Vietnam andinternational partners. Many showrooms of OCOP products have also been openedin tandem with the development of craft village tourism and rural tourism.
By 2025, Hanoi looks to have an additional 2,000 OCOP products rated at leastthree stars, all communes that meet advanced criteria of the new-style ruralarea building programme having OCOP products, and at least 70% of OCOP productmakers being cooperatives, cooperative groups and businesses.
Meanwhile, the municipal People’s Committee also made a plan ondeveloping agricultural and rural tourism in tandem with new-stylerural area building during 2022 - 2025, part of efforts to boost sustainabletourism development.
In this plan, each suburban district holding potential and advantages foragricultural and rural tourism will develop from one tothree community-based tourism services or sites, with at least 50% ofthose products registered for intellectual property protection and recognisedas three-star or higher products under the OCOP programme.
The OCOP programme was initiated by the Ministry of Agriculture and RuralDevelopment in 2008, based on Japan’s “One Village, One Product” and Thailand’s“One Tambon, One Product” programmes. It is an economic development programmefor rural areas and also to help implement the national target programme onnew-style rural area building.
OCOP products are made basing on the combination of local resources,traditional culture, and advanced technology, thus promoting productdiversification, quality, packaging, and origin traceability.
The programme has provided farmers with the chance to come together to formcooperatives, which in turn have enabled farmers to create goods with betterquality, design, and packaging that meet higher standards and match marketdemand./.
VNA
