Organic agri-tourism boosts local culture, community in mountainous region of Khanh Hoa
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
Traditional cultural performance by the E De people serving visitors. (Photo: VNA)
Khanh Hoa (VNA) – The development of organic agri-tourism intertwined with the preservation of indigenous cultural values is opening up new opportunities for Ninh Tay commune💟 in Ninh Hoa township of the South-Central coastal province of Khanh Hoa.
Nguyen Minh Thanh, owner of a local farm built on the principles of circular organic farming, said that beyond producing clean agricultural products, the farm also serves as a “stage” for traditional dances and resounding gongs of the indigenous E De people, fostering a sense of community and spreading cultural values.
Thanh explained that combining agriculture and tourism has proven a solution for farm produce, enabling visitors to understand the organic farming process and the real value of each product. “When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product,” he said.
Y Hy, Secretary of the Party Committee of Ninh Tay, which borders the Central Highlands province of Dak Lak, said that for the E De ethnic minority people, gongs are not just musical instruments but sacred treasures – a means of communication with the spiritual world.
He noted that the local E De community, numbering around 3,000, cannot be separated from gongs and their music. “We are working to maintain traditional festivals and the gong culture. It’s how we pass on and preserve our cultural heritage for future generations, ensuring young people never forget their roots.”
A man introduces tourists to local organically cultivated plants (Photo: VNA)
A team of experts from Farmstay Vietnam, renowned for its nationwide agri-tourism experiences, recently visited the commune. Pham Thanh Tung, a Farmstay Vietnam expert, noted that organic agritourism is more than just farm tours and hands-on experiences, it also serves as a bridge between consumers and clean agricultural products linked to the indigenous culture. This model delivers double benefits, helping farmers sell products at higher prices while safeguarding and promoting unique cultural heritage, he said.
The approach is offering a sustainable path forward for the mountainous Ninh Tay region by enhancing the value of its associated products and bringing visitors closer to its nature, community, and culture./.
With its great potential for ecological agriculture and tourism, especially in riverbank areas, Hanoi has paid attention to developing riverside agri-tourism models.
A roundtable will take place in Hanoi on May 25 with the aim of calling for investment in agri-tourism real estate, thus creating a new impulse for the potential segment.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
The tour is scheduled to run every weekend from 7:00 pm to 9:00 pm with a variety of activities, including temple rituals, traditional music performances, water puppetry, 3D mapping shows, calligraphy, local cuisine tasting, and handicraft workshops.
