According to a Nielsen IQ Vietnam survey, Vietnamese consumers spend an average of 13 hours per week watching livestream sales. The country ranks 11th globally for online shopping activity.

The average transaction volume across five major e-commerce platforms in Vietnam, including Shopee, TikTok Shop, Lazada, Tiki, and Sendo, reaches 25.3 trillion VND, equivalent to 1 billion USD, per month.

Vietnamese consumers spent 5.68 billion USD buying 1.53 million items on five e-commerce platforms in the first half of this year, representing a rise of 54.9% and 65.5% over the same period last year, respectively, according market analysis firm Metric.

The booming e-commerce sector, covering online retail and food delivery, is discharging an “alarming level” of single-use packaging and plastic waste.

Sustainable domestic supply chains help businesses improve competitiveness against foreign rivals and retain consumer trust, thus sustaining growth in domestic and foreign trade of Vietnamese goods.

Amid the booming e-commerce activities, the protection of personal information of consumers is a crucial issue, requiring efforts from all parties to address.

The postal service revenue has experienced average growth of over 20% between 2019 and 2023, which has led to fierce competition on the market, raising concerns about the emergence of unhealthy competition.

Online shopping and hunting for promotional items has become a habit of many people, especially Gen Z, or individuals born in the mid-90s.

Online shopping and hunting for promotional items has become a habit of many people, especially Gen Z, or individuals born in the mid-90s.

According to the Ministry of Industry and Trade, the scale of the retail e-commerce market in Vietnam hit 16.4 billion USD last year, accounting for 7.5% of the total retail sales of goods and consumer services nationwide.

“Hanoi Promotion Month 2023', the largest promotion event of Hanoi, will begin on October 27, offering an entire month of big discounts, some even reaching 100%.

From now to 2025, the locality will continue to attach importance to e-commerce development and international economic integration.

The Department of Agriculture and Rural Development of the northern province of Hung Yen on August 14 coordinated with the Agricultural Trade Promotion Centre under the Ministry of Agriculture and Rural Development to organise a forum on trade promotion for agricultural products in the Fourth Industrial Revolution.

Local e-commerce floors in the 63 provinces and cities in Vietnam will connect with one another through a national integrated e-commerce floor, according to the Vietnam E-commerce and Digital Economy Agency under the Ministry of Industry and Trade.

Consumers and businesses are called on to join authorities to curb counterfeit, fake, and smuggled goods on online shopping platforms, particularly as e-commerce has been thriving strongly in Vietnam.

Most of the respondents in a nationwide survey have declared they will pay a premium for high-quality Vietnamese products that meet specific standards, and are originally traceable, good for health, and environmentally friendly.

Vietnam's digital economy is growing at the fastest pace in Southeast Asia with gross merchandise value (GMV) expected to increase by 28%, from 18 billion USD in 2021 to 23 billion USD. There has been 26% growth of e-commerce over the same period in 2021, according to the "e-Conomy SEA 2022" report.

The fast-growing e-commerce sector is making big money but its tax payments are not commensurate with its revenues, exposing the need for a better tax policy to prevent losses, according to insiders.

Vietnam is one of the top markets in the Asia Pacific, Middle East and Africa (AMEA) region when it comes to e-commerce positivity.

Vietnam's B2C retail e-commerce revenue this year is estimated at 16.4 billion USD, marking the first year to reach this landmark, reported the Vietnam E-Commerce White Book 2022.