Online campaign gives viewers a unique taste of Vietnamese tourism
A tourism promotion campaign entitled “Viet Nam: Di de yeu!” (Discover Vietnam) was launched on YouTube on January 7 to make Vietnam more popular among travellers via the digital platform.
Miss Universe Vietnam 2017 H’Hen Nie in a clip inside Son Doong Cave, the world's largest cave, in central Quang Binh province (Photo: VNA)
Hanoi (VNA) - A tourism promotion campaign entitled “VietNam: Di de yeu!” (Discover Vietnam) was launched on YouTube on January 7 tomake Vietnam more popular among travellers via the digital platform.
Organised by the Vietnam National Administration of Tourism (VNAT) withsupport from Google and VinPearl, the campaign is part of a programme held bythe Ministry of Culture, Sports and Tourism promoting the country as a safe andattractive destination.
It will feature clips from famous YouTube creators such as Khoai LangThang, Chan La Ca, Fly Around Vietnam, and Miss Universe Vietnam 2017 H’HenNie, who have a great influence on the young and a large number of subscribers.
Each will serve as a virtual tour guide by sharing videos of theirexperience of Vietnamese culture, cuisine, people, and nature on their own YouTubechannels and on VNAT’s channel, at .
The campaign is expected to help stimulate domestic travel demand andprovide useful information for tourists.
Content creators can take part in this drive by sending clips to VNAT attitc@vietnamtourism.gov.vn or call 0906 150 276.
Nearly 60 percent of global travellers use YouTube as a reference source./.
Vietnam welcomed only 3.8 million foreign arrivals in 2020, down 78.7 percent from last year, as a result of the serious impact of the COVID-19 pandemic on the tourism industry, according to the General Statistics Office (GSO).
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Miss Universe Vietnam 2017 H’Hen Nie in a clip inside Son Doong Cave, the world's largest cave, in central Quang Binh province (Photo: VNA) 
