According to Director of the municipal Department of Tourism Tran Thi Hoai Tram, with the event, the city is expecting to welcome 5.25-5.5 million tourist arrivals this year and gain 11-12 trillion VND (430.4 – 470 million USD).

The Mekong Delta, Vietnam's largest producer and exporter of food, aquatic products and fruits, is stepping up agricultural economy linked with tourism development. Regional localities are leveraging their agricultural strengths to create distinctive experience tourism products, adding vibrancy to the region's tourism palette.

Home to more than 100 waterway routes and favourable conditions to develop modern marinas, Ho Chi Minh City boasts huge potential to branch out not only waterway transport but also cruise tourism – a new industry looking for calm waters and smooth sailing ahead.

Despite being the smallest among 54 ethnic minority groups in Vietnam, the Si La people in the border district of Muong Te in Lai Chau province boast a rich culture with its own characteristics, most notably the traditional Tet holiday.

During the Lunar New Year (Tet) festival, each ethnic group in Vietnam has its own culinary specialties that reflect the culture of their people and are used as offerings to worship their ancestors.

Many Vietnamese practice the custom of burning votive objects for a variety of occasions. However, sales of votive papers slump this year as more people oppose this practice as a waste of money.

Traditional rituals were held in the northern province of Phu Tho to commemorate the death anniversary of the nation’s legendary founder Lac Long Quan and mother Au Co.