OCOP programme adds diversity to tourism activities in Mekong Delta
Showcasing the cultural essence conveyed through each item made under the One Commune, One Product (OCOP) programme for tourists is adding diversity to tourism activities in the Mekong Delta, while stepping up new rural development and improving people's income in the region.
Hanoi (VNA) – Showcasing the cultural essence conveyed through each item made under the One Commune, One Product (OCOP) programme for tourists is adding diversity to tourism activities in the Mekong Delta, while stepping up new rural development and improving people's income in the region.
With the starring of OCOP products, localities have made initial positive efforts in developing tourism associated with them. They are attracting visitors by combining the development of various types of tourism such as cultural, rural agricultural, ecological and shopping tourism.
According to a report from the Central Coordination Office for New Rural Development, the OCOP programme has been widely carried out in all 63 cities and provinces with six main product groups, including food and beverages, apparel, souvenirs, décor and furniture, herbs, hospitality services, and community tourism and tourist destinations. Currently, there are over 8,800 OCOP products nationwide.
In the Mekong Delta - a region known for its large-scale production of fruits, rice, and aquaculture in the country, numerous OCOP products have been recognised and supplied to both domestic and foreign markets. These products drive the formation of many tourism and service offerings that are unique and distinctive.
𒈔 The country currently has over 60 OCOP products belonging to the category of community tourism services and tourist attractions. Many regions, including the Mekong Delta, have taken their advantages in terms of natural conditions, agricultural production, culture, and traditional craft villages to develop unique tourist destinations as OCOP products.
Ca Mau's OCOP items of three stars and above (Photo: VNA)
The southernmost province of Ca Mau is aiming to elevate its destination in the form of community-based tourism development in Dat Mui commune of Ngoc Hien district. It is building the Dat Mui cultural tourism village as a prominent OCOP product achieving a 4 to 5-star rating in the near future. It will be a place where many households engage in ecotourism activities and showcase the authentic and vibrant livelihoods of the local people, including farming activities, exploitation of aquatic products, and preservation of the mangrove ecosystem, as well as cultural aspects such as culinary traditions, customs, and practices.
Vice Chairman of the Dat Mu People’s Committee Lam Quoc Trach said the commune is gradually improving traditional craft chains and establishing craft villages, such as those specialising in making dried fish, dried shrimp and fish sauce. These craft villages promote tourism as they allow visitors to witness and immerse themselves in the authentic and vibrant labor-intensive production activities./.
The Mekong Delta city of Can Tho is boosting the development of agricultural and rural tourism to increase added value for agricultural products and improve the lives of rural people.
“Salted roasted cashew nuts”, “Plain cashew nuts” and “White cashew nuts” have become the first to be recognised as 5-star OCOP (one commune one product) products at the national level of the southern province of Binh Phuoc – the country’s cashew “capital”.
Hanoi’s Department of Agriculture and Rural Development on June 16 hold a conference to announce 518 products that meet the criteria of the One Commune-One Product (OCOP) programme to get three starts and more in 2022.
The “One Commune-One Product” (OCOP) programme and another on rural tourism in new-style rural area building for 2021-2025 have helped spur economic development in rural areas.
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When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
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Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Cai Rang floating market in Can Tho (Photo: VNA)
Ca Mau's OCOP items of three stars and above (Photo: VNA)
