OCOP-based tourism yields new development spaces for rural areas
The “One Commune-One Product” (OCOP) programme and another on rural tourism in new-style rural area building for 2021-2025 have helped spur economic development in rural areas.
The optimisation of OCOP products in tourism development is expected to create new development spaces. (Photo: VNA)
Hanoi (VNA) – The “One Commune-One Product” (OCOP) programme and another on rural tourism in new-style rural area building for 2021-2025 have helped spur economic development in rural areas.
The optimisation of OCOP products in tourism development is expected to create new development spaces, and raise competitiveness of both OCOP products and tourist destinations.
Therefore, Minister of Agriculture and Rural Development Le Minh Hoan said each locality should invest more in product quality and packaging, and provide more information about materials, production and processing.
Tran Anh Thu, Vice Chairman of the People’s Committee of the Mekong Delta province of An Giang, which is home to many specialties and handicrafts, said the locality will roll out more incentives to facilitate production and planning of material areas.
An Giang will also promote market access and build a number of OCOP models, toward developing special OCOP products, the official said, adding that strengths of craft villages will be utilised.
♏ Meanwhile, to create added value for OCOP products and tourism services, the Mekong Delta province of Dong Thap has enhanced its connectivity, duplicated effective models and opened more showrooms.
Illustrative image (Source: VNA)
Vice Chairman of the provincial People’s Committee Doan Tan Buu affirmed that Dong Thap places importance on the products with high connectivity such as eco-leisure tourism, cultural tourism and agritourism in association with the OCOP programme.
To make tourism development go in parallel with OCOP products, it requires agencies and sectors to coordinate with a common purpose in mind. It is also necessary to promote cultural values in rural tourism and new-style rural area building.
Nguyen Trung Khanh, head of the Vietnam National Administration of Tourism, said his agency has partnered with units under the Ministry of Agriculture and Rural Development and localities in building new rural areas in the 2021-2025 period, while preserving and upholding values of traditional culture sustainably and inclusively.
Dao Thi Diem Trang, a lecturer of Van Lang University, said not many people are interested in OCOP products as their cultural and humane values are yet to be highlighted.
♛ Given this, there should be cultural and historical stories relating to the products to increase their attractiveness among tourists and consumers, she said./.
The Mekong Delta city of Can Tho is boosting the development of agricultural and rural tourism to increase added value for agricultural products and improve the lives of rural people.
“Salted roasted cashew nuts”, “Plain cashew nuts” and “White cashew nuts” have become the first to be recognised as 5-star OCOP (one commune one product) products at the national level of the southern province of Binh Phuoc – the country’s cashew “capital”.
Hanoi’s Department of Agriculture and Rural Development on June 16 hold a conference to announce 518 products that meet the criteria of the One Commune-One Product (OCOP) programme to get three starts and more in 2022.
The strategic product, managed and operated by the agency’s centre for digital contents and communications (VNA Media), is an official channel for popularising the Party and State’s information and documents as well as delivering mainstream and trustworthy news to both domestic and international audiences through various kinds of multimedia formats.
Since President Ho Chi Minh founded Thanh Nien (Young People) newspaper in 1925, the Vietnamese revolutionary press has become the voice of the people. During the resistance war against the colonialists, journalists took great personal risks to inspire patriotism and the will of rising up against foreign invaders.
The total investment exceeded 319 billion VND (12.2 million USD), including over 261 billion VND from the state budget and 57.5 billion VND mobilised from businesses, organisations, and individuals.
The Mekong Delta province of Tien Giang is intensifying efforts to combat illegal, unreported and unregulated (IUU) fishing as part of the country’s goal of having the European Commission’s “yellow card” warning lifted.
Throughout its 80-year history, the VNA has remained at the forefront of information dissemination. It has consistently delivered timely, accurate, and objective reports on both domestic and international events, serving the Party’s leadership, the State’s management, and the public’s demand for official news.
With strong support from local authorities, businesses, organisations, and residents, the province has successfully built or repaired 10,707 homes for disadvantaged households, including war veterans, families of martyrs, ethnic minority people, and low-income residents.
Throughout its resistance against colonialists and imperialists, Vietnam developed a revolutionary press that has served as a benchmark for just and legitimate causes worldwide.
Founded in 1842, the Vienna Philharmonic is regarded as a cultural ambassador of Austria, with prestigious conductors like Mahler and Karajan who shape its legacy. Its New Year’s Concert, broadcast to over 90 countries annually, stands as a global symbol of classical music excellence.
PM Chinh lauded the press’s historic role in the nation’s fight for independence and its ongoing process of national development, affirming that the Government always highly appreciates the close partnership and steadfast support of press agencies and journalists nationwide.
In recent decades, Vietnam’s mainstream media has become a reliable and persuasive channel for showcasing the nation’s development policies and achievements, especially in economic matters, according to a senior assistant editor at the Times of India.
A hub for sharing best practices, the event aims to forge solutions for financial sustainability, public media contracts, audience engagement, content innovation, and newsroom restructuring. It is also a moment for Vietnam’s media to accelerate its progress and figure out what the “revolutionary press” means in a new era.
From “Thanh nien”, Vietnam’s first revolutionary newspaper founded by Nguyen Ai Quoc (later President Ho Chi Minh) on June 21, 1925, the revolutionary press has remained devoted to its sacred missions -accompanying the nation, serving the Fatherland, and working for the people.
The official launch of Emirates’ Dubai–Da Nang route on June 2 has sparked a “tourism revolution” for Vietnam’s central coastal city. Da Nang is emerging as a top destination for high-end travelers, particularly from the lucrative Middle Eastern market.
Bernama CEO Datin Paduka Nur-ul Afida Kamaludin said VNA has been a consistent and reliable partner in OANA, contributing actively to the regional media landscape through content sharing, coordination, and policy discussions. Their coverage of ASEAN and Indochina issues adds valuable perspectives. Bernama appreciates the collaboration with VNA.
In this era of global integration and digitalisation, the press must adopt modern multimedia models to not only meet increasing information and communication demands but also align with the broader socio-economic development of the country.
A master plan on implementation of recommendations accepted by Vietnam under the fourth cycle of the Universal Periodic Review (UPR) of the United Nations Human Rights Council (UNHRC) took effect on June 17.
Running until June 21, the festival brings together more than 80 central and local media organisations, featuring nearly 130 exhibition booths that cover the full spectrum of national life, encompassing economy, politics, culture, society, defence, security, and foreign affairs.
As of June 17, Ca Mau province had achieved its target of supporting the construction and renovation of 4,400 homes, with a total budget of over 235 billion VND (about 9 million USD).
The optimisation of OCOP products in tourism development is expected to create new development spaces. (Photo: VNA)
Illustrative image (Source: VNA)
