As the peak season of tourism is approaching, the number of international tourists coming to Vietnam has bounced back significantly, especially after the implementation of the country’s new visa policy which was introduced in August.
Hoa Lo Prison attracts many international tourists. (Photo: hanoimoi.com.vn)
Hanoi (VNA)💛 – As the peak season of tourismis approaching, the number of international tourists coming to Vietnam has bouncedback significantly, especially after the implementation of the country’s newvisa policy which was introduced in August.
Under the amended Law on Exit andEntry of Vietnamese Citizens and the Law on Foreigners’ Entry into, Exit from,Transit through and Residence in Vietnam, thee-visa validity period is extended to 90 days from 30 days, and for multipleentries. According to the Ministry ofCulture, Sports and Tourism, since the beginning of this year, the sector haswelcomed 8 million international arrivals, reaching the set target. Thecounty expects to receive about 12 million foreign visitors this year. Tour operator Vietravel revealedthat in the first eight months of 2023, the company completed up to 80% of itsplan on welcoming international tourists, including those from the EU and theRepublic of Korea (RoK). Hanoitourist Corporation saidthat it has received many orders from previous months for this year’s peakseason. Tourists from Asian countries such as the RoK and Japan and the EU accountfor the majority. Besides, the Indian market has emerged significantly. Meanwhile, Vietlux Travelannounced that the number of international tourists coming to Vietnam by sea isexpected to soar this year. Vietnam has also experienced anupward trend in the number of visitors in Cambodia (338%), India (236%), Laos(117%), Thailand (108%), and Singapore (107%). Several programmes have beencarried out to welcome international arrivals and introduce new tourismproducts to attract new markets such as Islamic countries and meeting, incentive andconference (MICE) tourist market, among others. Hanoi authorities have also announced several plans to organise numerous events to lurevisitors in the coming time, such an autumn festival, a traditional costumefestival, a Hanoi gift festival, and night tourism products./.
To improve the effectiveness of tourism promotion, many localities concentrate on marketing programmes specific to their area, and in line with key themes.
The Hanoi Autumn Festival will be held for the first time, aiming to promote the capital city’s destinations and tourism products and attract travelers to the locality.
With its great potential for ecological agriculture and tourism, especially in riverbank areas, Hanoi has paid attention to developing riverside agri-tourism models.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Hoa Lo Prison attracts many international tourists. (Photo: hanoimoi.com.vn) 
