Boats sail to Thung Nang (Sunshine Valley), a tourist attraction in Ninh Binh (Photo: VNA)
Ninh Binh (VNA) – The northernprovince of Ninh Binh has been selected by US magazine Forbes as one of the 23best places to travel around the world in 2023.
“Ninh Binh has been named one of the most underrateddestinations in Asia, and it’s often referred to as one of the most beautifulhidden gems on the Asian continent,” says Catarina Mello, an award-winningluxury travel content creator, photographer, entrepreneur and online educator,as cited by Forbes.
“It’s rising in popularity on social media, so it won’tstay a hidden gem for too long.”
Forbes also suggested some travel experiencesin Ninh Binh, including enjoying scenic landscapes and tasting special cuisine.
Ninh Binh is home to many famous destinations such as Trang An, Hoa Lu, Tam Coc - Bich Dong. (Photo: VNA)
In February this year, the province was chosen one of the world’s mostwelcoming regions, a category of the annual Traveller Review Awards 2023 announcedby Booking.com, a hotel booking app covering 228 countries and territories.
Nguyen Van Minh, Director of the Ninh Binh tourism promotion centre, said thelocal tourism sector has continually carried out many measures to turn theprovince into a hospitable and ideal destination for domestic and foreigntravellers.
In the first quarter of 2023, Ninh Binh welcomed 3.2 million tourist arrivals,surging 4.8-fold year on year. That included 3.1 million domestic visitors andnearly 126,000 international ones. Tourism revenue was estimated at nearly 2.5trillion VND (106 million USD), up 5.5-fold from a year earlier./.
The northern province of Ninh Binh has been named among the 10 most welcoming regions in the world, one of the category of the Traveller Review Awards 2023 recently announced by Booking.com, a hotel booking app covering 228 countries and territories.
Secretary of the Party Committee of the northern province of Ninh Binh Nguyen Thi Thu Ha on March 5 said that the province always pays attention to strengthening and expanding cooperation with Japan, as she was receiving Mori Masako, Special Advisor to the Japan Prime Minister.
A seminar on sustainable tourism development cooperation between Ninh Binh province – a famous tourist destination in northern Vietnam, and its Belgian partners took place at the Vietnamese Embassy in Belgium on March 10.
Beyond introducing local high-quality and environmentally-friendly products, the “Chợ tỉnh” market fair in Ninh Binh province has brought Vietnamese culture closer to visitors from far and wide.
Alongside breathtaking landscapes, Gia Vien district in Ninh Binh province also boasts an array of historical sites, which is a positive in developing historical and cultural tours for people, who want to take a journey “back to the origin”.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Boats sail to Thung Nang (Sunshine Valley), a tourist attraction in Ninh Binh (Photo: VNA) 
Ninh Binh is home to many famous destinations such as Trang An, Hoa Lu, Tam Coc - Bich Dong. (Photo: VNA) 
