Nha Trang listed among top 15 global summer destination in 2025
In anticipation of the upcoming peak tourism season, Nha Trang is preparing to host the 2025 Sea Cultural and Tourism Festival under the theme "Nha Trang say hi". The month-long festival, starting in late May, will feature 36 cultural, sporting and artistic events.
Nha Trang ranks 11th among the popular summer destinations in 2025. (Photo: laodong.vn)
Nha Trang (VNS/VNA) - Nha Trang has been ranked 11th among the top 15 most prominent summer travel destinations worldwide in 2025, according to the latest report by the Mastercard Economics Institute.
The report, based on an analysis of flight booking data during the summer seasons of 2024 and 2025, highlights a strong resurgence in global travel, with Asia accounting for more than half of the featured destinations. Japan’s Tokyo and Osaka led the list, followed by cities in France, China, the Republic of Korea, Singapore, Spain and Brazil.
Nha Trang’s appearance in the ranking reflects the growing appeal of the Vietnamese coastal city to international visitors, particularly those from Asian, European and American markets.
The report also noted that Asia is the top summer destination for travellers from the Middle East, signifying a shift in travel preferences towards the region.
In anticipation of the upcoming peak tourism season, Nha Trang is preparing to host the 2025 Sea Cultural and Tourism Festival under the theme "Nha Trang say hi". The month-long festival, starting in late May, will feature 36 cultural, sporting and artistic events. The highlight is a grand music concert on the evening of June 7, accompanied by a high-altitude fireworks display and international cultural exchange performances.
With continued investment in service quality and vibrant event programming, Nha Trang is steadily strengthening its position as a leading travel destination in the region and beyond. /.
Anex Vietnam is partnering with Azur Air to operate these routes using modern Boeing aircraft, including the 757, 766, and 777 models. Each flight will carry between 238 and 531 passengers, depending on the aircraft type.
Data from Booking.com on destination searches by Vietnamese travelers for the Valentine period (check-in dates from February 14-16) shows that Da Nang is the most sought-after destination, with a remarkable increase of 62% compared to the same period last year.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
