More promotion activities to be held abroad to attract foreign visitors
The Vietnam National Authority of Tourism (VNAT) is set to coordinate with localities to hold various tourism promotion activities abroad in the next few months in efforts to attract more international visitors to the country.
Foreign visitors take a cyclo tour around Hanoi's Old Quarter. (Photo: VNA)
Hanoi (VNA) – The Vietnam National Authority of Tourism (VNAT) is set to coordinate with localities to hold various tourism promotion activities abroad in the next few months in efforts to attract more international visitors to the country.
It said that Vietnam will attend the 10th Bali & Beyond Travel Fair in Nusa Dua of Indonesia’s Bali province from June 12 to 14. The annual event will feature business-to-business sessions to facilitate cooperation in MICE tourism, entertainment tourism, and special tourism products.
From June 23 to July 3, a tourism roadshow will take place in Paris (France), Frankfurt (Germany), and Milan (Italy) so that the VNAT, localities, and travel companies can introduce their tourism policies, destinations and products to European markets, seek partners, and attract visitors to the Southeast Asian nation.
After that, a programme will be held in Moscow and Saint Petersburg from July 1 to 8 to popularise the beauty of Vietnam and new tourism policies so as to help recover the number of Russian travellers.
The Vietnamese Culture Days are also slated for this time in the two cities to help introduce Vietnam’s culture and tourism to the public in Russia. The events will include art performances, film screenings, exhibitions, and workshops, according to the VNAT under the Ministry of Culture, Sports and Tourism.
During the first five months of 2024, Vietnam welcomed nearly 7.6 million international arrivals, up 64.9% year on year and 3.9% from the same period of 2019 – before the COVID-19 pandemic broke out.
T♐his year, the tourism sector targets 17-18 million international visitors, 110 million domestic travellers, and about 840 trillion VND (33 billion USD) in revenue./.
Yen Tu, nestled in the northern province of Quang Ninh, annually beckons around 1 million pilgrims seeking to immerse themselves in its sacred Buddhist ambiance, spurring the emergence of services catering to those looking for a deeper connection to unique heritage.
The Tourism Department of Da Nang on June 5 organised a conference to promote wedding tourism development and welcome an international famtrip group who come to explore this type of tourism in the central city.
The northern province of Quang Ninh, which owns many tourist attractions from UNESCO-recognised World Natural Heritage Site of Ha Long Bay to beaches and islands, has seen a boom in tourism activities since the beginning of summer – the peak tourism season.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
