Customers buy moon cakes at a store in HCM City. (Photo Courtesy of KIDO Group) The market this year is forecast to be a special year as last year's festivalwas affected by the COVID-19 pandemic so sellers could not set up booths tosell moon cakes as usual.
Food producer KIDO Group this year plans to sell over 300 tonnes of moon cakesunder KIDO’s Bakery brand.
The company said that KIDO’s Bakery moon cakes will hit the market from thebeginning of this month. The cakes will be sold in both online and offlinechannels. Online, the cakes will be available on Lazada, Tiki, and Shoppe, andoffline at nearly 600,000 KIDO stores and the Chuk Chuk tea and coffee beveragechain in Ho Chi Minh City and Hanoi.
To date, the company has received orders from many companies and organisationswho buy the cakes as presents for their staff and partners.
Mondelez Kinh Do Vietnam announced that to ensure its moon cakes reachconsumers easily, safely, and conveniently, this year, the company expanded tonearly 1,000 points of sale, bringing the total number of moon cakedistribution points to 13,500 stores nationwide.
Now consumers can buy their favourite moon cakes from any Kinh Do store,supermarket, convenience store, or buy from major online shopping channels suchas Lazada, Tiki, Shopee, and food delivery app Grab.
"After a hiatus in 2021, consumers look forward to celebrate themid-autumn festival this year with lot of enthusiasm! Mondelez Kinh Do is knownfor its exquisite range of moon cakes and is a symbol of festivity andtogetherness for millions of Vietnamese across the globe," said SameerYadav, marketing director of Mondelez Kinh Do Vietnam.
"Today, more than ever before, consumers are conscious of quality and arevery selective in making choices when it comes to gifting. We understand ourconsumers and will bring back the magic of Tet Trung Thu [mid-autumn festival]to them with innovative products, best in class packaging and consumerengagement programmes," Yadav said.
Starbucks Vietnam is also ready for the mid-autumn by launching the “Mid-AutumnFestival” collection which is now is available at Starbucks stores and at theonline Starbucks Flagship store at LazMall and Shopee.
The products will be four cakes of green tea, roseberry, coffee with egg yolkand Monthong Durian with egg yolk, at a cost of 680,000 VND (28 USD).Meanwhile, the box of two cakes will have green tea and coffee with egg yolk at380,000 VND (16 USD).
For the mid-autumn this year, companies are focusing on products that arehealthy for customers.
Tran Le Nguyen, deputy chairman of the Board of Directors and General Directorof KIDO Group said: “In the past five years, the moon cake market has lackedbreakthroughs. In addition, in the last two years, the COVID-19 pandemic hascaused the mooncake market to almost freeze due to social distancing.”
KIDO said that in recent years, along with the development of society, consumerdemand is also increasing day by day. Consumers are more interested in thetaste of cakes that are not only rich in traditional flavors but also have tobe updated with modern trends such as fresh, low-sweet, tasty and healthy.
Besides taste, moon cakes are also used by companies, businesses, householdsand individuals as gifts for partners, customers, relatives and friends.Therefore, the sophistication and modern spirit in packaging design is alsoemphasised.
It is easy to see many booths have been set up to sell moon cakes in HCM Citywith diversified brands./.
VNA
