Vietnam's campaign to boost consumption of domestic products is showing remarkable success, with over 90% of Vietnamese consumers now showing confidence in and preference for locally-made goods, reflecting tangible improvement in Vietnam’s business and investment climate.
International specialty products are making significant inroads into Vietnam's domestic retail channels, offering consumers an expanding array of culinary and cultural experiences through strategic marketing and distribution networks.
Retailers in Vietnam are increasing inventory and have launched promotions in anticipation of opportunities in the year-end shopping season, as there are just two months left until the Lunar New Year (Tet) – the biggest festival in a year of Vietnamese people.
A visiting delegation from the US state of Nebraska led by its Governor Jim Pillen visited MM Mega Market in Ho Chi Minh City’s Thu Duc city on July 11 to learn about what Vietnamese customers look for at the grocery store and distribution networks in Vietnam.
The presence of foreign-invested enterprises in Vietnam's retail sector has increased competition among businesses, jointly regulating supply and demand in the domestic market.
The MM Mega Market Vietnam Company, in collaboration with some trade promotion organisations and the Italian Consulate General in Ho Chi Minh City, opened the Taste of Italy week in the southern metropolis.
MM Mega Market, in collaboration with the Foreign Agricultural Service under the US Department of Agriculture (USDA/FAS), launched a programme introducing US food and beverages in Ho Chi Minh City on September 20.
Foreign retail businesses are adopting a multi-channel sales strategy as well as improved operations and delivery services to expand Vietnam operations despite pandemic impacts.
With people forced to tighten their purse strings due to the impacts of the COVID-19 pandemic, Tet gift hamper sellers have switched to predominantly local products to ensure prices remain affordable.
A seminar on introducing products of innovative start-ups to supermarkets and distribution channels took place in Hanoi on November 18. It was a bid to create a spillover effect contributing to further improving the efficiency of local production and business.
Many products made under a programme called ‘One Commune One Product’ that facilitates the development of regional specialities will be sold through major retail channels during Tet next month.
Swedish food processing and packaging solutions provider Tetra Pak has cooperated with MM Mega Market Vietnam to launch public drop-off stations for collecting used beverage cartons at seven MM Mega Market centres in Ho Chi Minh City and Hanoi in 2020.
Ho Chi Minh City’s Department of Industry and Trade said on July 11 that it will coordinate with the Berli Jucker Public Company Limited (BJC) of Thailand to organise a week of Vietnamese goods in Thailand from October 23 to 27.
With over one month to go for the 2019 Lunar New Year (Tet), the beer market is becoming active with supermarkets and retailers starting to make preparations for breweries sales campaigns.
