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Local air-conditioner brands join race for market share

Vietnamese air conditioner manufacturers are increasingly using sophisticated technologies as they jostle for market share in a competitive market.
Local air-conditioner brands join race for market share ảnh 1A customer shops for an air conditioner at a shopping mall in HCM City (Photo: VNA)

HCMCity (VNS/VNA) - Vietnamese air conditioner manufacturers areincreasingly using sophisticated technologies as they jostle for market sharein a competitive market. 

Getting an air conditioner at a reasonable price and with useful features isnot easy.

The most popular are 1-1.5 HP machines with inverters, timers and touch controlfrom Toshiba, Daikin, LG, and Panasonic, which cost 8-12 million VND (345-515USD).

However, non-inverter products from certain brands like Kangaroo and Sunhousecost only half those prices.

Asanzo has just launched its iKool air conditioner line at attractive pricesstarting at only 3 million VND.

Le Xuan Hoan, general director of Kangaroo Vietnam, said many products are high-pricedbecause of the big brand tag attached to them, and their actual cost could bemuch lower.

Vietnamese brands may be cheap but they still come equipped with varioustechnologies such as ion generation, dehumidification and others to combatbacteria and odour.

Nguyen Dai Thang, general director of Sunhouse Group, saidnowadays products made by both small and large brands are almostidentical.

Even low-priced brands come with warranties and a promise to exchange for a newone if there is a technical defect in the first two years, according to Asanzo.

Ho Kim Hong, owner of an electronics store in HCM City’s Tan Binh district,said air conditioners with and without inverters both have advantages anddisadvantages. Those with inverters cost double or triple, and repairs alsocost much more due to the integration of many technologies, he said.

Nguyen Van Chung, a repairman, said those with inverters help save electricity.

Electronics stores in HCM City such as Nguyen Kim and Thien Hoa said demand forair conditioners has recently skyrocketed due to the hot weather.

Nguyen Tuan Bao, sales director at Nguyen Kim Electronics Centre, said thatshops and supermarkets in HCM City usually offer discounts of only 10 or 15 percent,but due to the very hot weather now they are offering discounts of 20-50percent on fans and air conditioners.

Demand is expected to remain strong since the heat wave is expected to continuefor a few weeks, Bao said.

Small electronics shops are also reporting higher sales of cooling products.

A shop owner on Nam Ky Khoi Nghia atreet in District 3 said sales of fans, airconditioners and fruit juicers and blenders have risen significantly.

Demand is expected to continue rising in the coming months, and her sales couldgo up by 30-40 percent, she said.

Both large stores and shops are offering promotions to boost sales.

Besides the discounts, they also have promotions. Most are offering freedelivery and installation and payment in instalments with zero interest./.
VNA

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