The Lao Ministry of Information, Culture and Tourism hopes 6.2 million domestic and foreign tourists will make trips to the country in 2024, much higher than the initial target of 4.6 million set in late 2023.
Vientiane (VNA) – The Lao Ministry of Information, Culture and Tourism hopes 6.2 million domestic and foreigntourists will make trips to the country in 2024, much higher than the initialtarget of 4.6 million set in late 2023.
Theministry sets an ambitious plan for 2024 to attract over 2.2 million domesticand about 4 million international visitors and earn about 1.3 billion USD, DeputyMinister Vansy Kuamua told a meeting held on February 12 to inform about theministry’s performance results in 2023.
To that end, authorities will advertiseVisit Laos Year 2024 in Lao, English and Chinese languages and to producetourism information brochures for distribution to travellers.
They are set to meet with businesses in the tourism sector toimprove the tourism industry and also organise trips to some famousdestinations for key opinion leaders on social media to advertise the country'stourist sites on social media platforms.
The ministry will also send tourism representativesof Laos to the countries which are target markets to attract travellers,according to the official.
In 2023, Laos welcomed more than 3.4 millioninternational visitors, a surge of 164% from the previous year./.
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A tourism area in Laos (Photo: VNA) 
