Khanh Hoa’s tourism sector seeks ways to bounce back
Despite a remarkable recovery last year, it is still a long way for the tourism sector in the central coastal province of Khanh Hoa to regain its pre-pandemic growth level, requiring endeavours to fully tap the local potential and advantages.
A corner of Nha Trang city in Khanh Hoa province. (Source: Ministry of Culture, Sports and Tourism)
Khanh Hoa (VNA) – Despite a remarkable recovery last year, it is still a long way for the tourism sector in the central coastal province of Khanh Hoa to regain its pre-pandemic growth level, requiring endeavours to fully tap the local potential and advantages.
In 2022, the province raked in nearly 14 trillion VND (590.5 million USD) in revenue, about half of the 2019’s figure of over 27 trillion VND.
This year, it set targets of welcoming 4 million tourists, including 1.5 million foreign visitors, and earning approximately 21 trillion VND.
Toward the goals, the domestic tourist market still plays a key role, with significant attention paid to the expansion of traditional and potential international ones such as the Republic of Korea, China, Malaysia, India, Japan, Thailand, Russia, and Kazakhstan.
Khanh Hoa plans to launch a myriad of tourism communications and promotion activities to stimulate demand, and to host field trips from delegations of international and domestic travel companies. The province will also develop regional linkages, work with airlines to open more routes, and build a digital map of local tourism.
At the entertainment complex VinWonders Nha Trang. (Source: Vinpearl)
Le Huu Hoang, Standing Vice Chairman of the provincial People's Committee, said the province will focus on tourism development planning and policies to encourage and support investment attraction serving the diversification and improvement of product quality meeting international standards.
Emphasising Khanh Hoa’s strength in sea and island tourism, he noted focus will also be placed on the development of entertainment facilities, ecotourism, community-based, spiritual, and medical tourism, among other types./.
Dai Lanh lighthouse, Xuan Dai bay and Diep Son island in Khanh Hoa and Phu Yen provinces emerge majestically under the lens of Vietnamese travel blogger Ngo Tran Hai Anh. Most of the photos were taken by a drone to get wide-angle shots from a bird-eye view.
Nha Trang beach city in the south-central province of Khanh Hoa is home to many historical and cultural sites from the ancient Champa civilisation between the 4th and 13th centuries AD. Together with Ha Long Bay, it has been named among the most beautiful beaches in the world.
The south-central coastal province of Khanh Hoa welcomed more than 3,600 foreign visitors in the first two days of this year as 21 flights landed at its Cam Ranh International Airport, according to the provincial Department of Tourism.
As 2023 brings new opportunities for tourism development, the south-central coastal province of Khanh Hoa is looking to establish itself as a key tourism hub in the country.
Silver Muse, a Bahamas-flagged cruise ship, carrying 333 foreign passengers arrived in the resort city of Nha Trang in the south-central province of Khanh Hoa on March 5.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A corner of Nha Trang city in Khanh Hoa province. (Source: Ministry of Culture, Sports and Tourism) 
At the entertainment complex VinWonders Nha Trang. (Source: Vinpearl) 
