Khanh Hoa (VNS/VNA) - The south-central coastal provinceof Khanh Hoa has seen a significant increase in the number of visitors duringthe summer months, with a 60% surge compared to the same period in 2019 beforethe pandemic hit.

The provincial Department of Tourism reported that from June 1 toJuly 25, more than 2.4 million tourists, including 485,000 internationaltourists, visited the province, mainly staying in Nha Trang city, generatingrevenue of over 11 trillion VND (464.4 million USD).

Nguyen Thi Le Thanh, director of the department, said that theprovince has implemented various tourism promotion initiatives in order toboost its tourism sector.

Large-scale events such as the 2023 Nha Trang - Khanh Hoa Sea Festival and the8Wonder Music Festival played a crucial role in attracting tourists, she said.

It plans to continue organising tourism promotion events, cultural activities,and entertainment programmes, primarily focusing on Nha Trang, to furtherenhance its tourism industry.

From June 1 to July 25, hotel occupancy rates exceeded 83%. Four- and five-star hotels boasted occupancy rates of over 92% during this period.
Recently, Khanh Hoa implemented a project to develop itsnight-time economy by 2030 in order to attract more tourists and encourage themto extend their stays.

The scheme entails the development of cultural services, entertainmentactivities, food and beverage services, shopping options and city tours.

It plans to upgrade and develop existing facilities to support night-timeeconomy activities, such as night markets, music shows, and street art.

Under the project, local authorities will strictly supervise tourism activitiesto ensure food safety and hygiene, service quality, environmental sanitation,and security and order.

It will also call for investments to establish a large-scale nightentertainment complex located away from residential areas.

Khanh Hoa province, particularly Nha Trang city, has long been a populartourist destination in Vietnam, captivating visitors with its exquisite beachesand numerous entertainment options.

In the first seven months, the province welcomed more than four million visitors,generating revenue of over 19 trillion VND.

Khanh Hoa has set this year's target of welcoming four millionvisitors, including 1.5 million international tourists, and generating tourismrevenue of 21 trillion VND.

It aims to attract 8.8 million visitors, including 4.5 millionforeigners, by 2025./.