International search volume for Vietnam sharply increases
The volume of international searches for Vietnam’s tourism has surged by 50-70 percent, the fourth highest increase in the world, according to Google’s market trend tracker tool.
Hanoi (VNA) - The volume of international searches for Vietnam’s tourism has surged by 50-70 percent, the fourth highest increase in the world, according to Google’s market trend tracker tool.
The Vietnam National Administration of Tourism (VNAT) on May 5 reported that after Vietnam fully reopened for tourists from March 15, 2022, this index of Vietnam has maintained a high growth, showing the strong recovery of the country's tourism industry.
Large volumes of search for Vietnam tourism information are seen in the US, Singapore, Japan, India, France, Germany, Thailand, Canada and the UK.
Vietnam's most searched destinations were Ho Chi Minh City, Hanoi, Phu Quoc, Da Nang, Hoi An, Nha Trang, Da Lat, Phan Thiet, Hue and Quy Nhon.
Data from Google shows that by the end of April 2022, the international search volume for flights related to Vietnam increased by 1,114 percent, and continued to climb by 2,000 percent in May compared to the same period in 2021.
Meanwhile, the search volume for accommodation in Vietnam increased more than 4 times from the beginning of April 2022 to mid-May 2022.
The VNAT attributed the results to the removal of requirements for medical declaration since April 27 and COVID-19 test since May 15 for arrivals; as well as the strengthened promotion of Vietnam's tourism, especially on digital platforms.
Statistics show that international visitors to Vietnam increased sharply in May. The number of international visitors to Vietnam in the first five months of 2022 were 4.5 times higher than that of the same period last year.
The volume of domestic travellers reached 48.6 million in the five month period from January to May.
The tourism sector 's revenue hit 211 trillion VND (9 billion USD) in the last five months./.
The number of international searches about Vietnam tourism is on an upward trend, which is considered as a positive sign for the Vietnam's industry, especially in the efforts to revive it and regain growth momentum.
Da Nang city in central Vietnam welcomed 1,000 tourists joining a MICE (meetings, incentives, conferences, and events) tour on June 1 at the BNI Leadership Team Summit 2022 with the theme “Better Together”.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Foreign visitors arrive in Khanh Hoa (Photo:VNA) 
