Hung Yen orange receives collective brand recognition
Quang Chau orange in the northern province of Hung Yen was declared a collective trademark on November 21 by the National Office of Intellectual Properly under the Ministry of Science and Technology.
At the certificate handing over ceremony (Source: baohungyen.vn)
Hung Yen (VNA) – Quang Chau orange in thenorthern province of Hung Yen was declared a collective trademark on November 21by the National Office of Intellectual Properly under the Ministry of Scienceand Technology.
Over the years, Quang Chau orange plants havebeen planted on a large-scale and are ten times as lucrative as rice, saidNguyen Van Biet, Director of Quang Chau orange cooperative.
According to Le Thi Tham, Deputy Director of the provincialDepartment of Science and Technology, a project on developing Quang Chau orangebrand in Hung Yen city has been run for a year. This move expanded consumptionsmarkets and developed a set of criteria for brand recognition and made designs forthe brand.
The project aims to protect the rights of orange farmers touse the brand and to establish a brand management model to enhance the economicvalue of certified products.
Nguyen Van Oanh, a local economic official, said the city hasmore than 144 hectares of orange, mostly in Quang Chau, Lam Son, Tan Hung,Hoang Hanh communes.
Nearly 36 hectares in Quang Chau and Hoang Hanh are grown inline with VietGAP standards, producing nearly 500 tonnes of oranges this year.
Nguyen Tuan Cuong, Chairman of the Hung Yen City People’sCommittee said orange plants in Hien City produce more than 1,500 tonnes peryear, worth over 40 billion VND, making them a key product in the city’s agriculturerestructuring. | Areas have been zoned off in Quang Chau, Tan Hung, Lam Son,Hoang Hanh, Phu Cuong and Hung Cuong communes for planting oranges in line withVietGAP standards, Cuong said.
He urged local orange farmers to connect with each other to developlarge-scale orange areas to ensure product quality.-VNA
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At the certificate handing over ceremony (Source: baohungyen.vn) 
