Holidaymakers keen on sustainable tourism after pandemic: workshop
Both Vietnamese and foreign tourists are keen on sustainable tourism after the COVID-19 pandemic, heard a workshop held by the Institute for Tourism Development Research under the Ministry of Culture, Sports and Tourism in Hanoi on October 10.
Tourists go kayaking on Ha Long Bay in Quang Ninh province. (Photo: baoquangninh.vn)
Hanoi (VNA) – Both Vietnamese andforeign tourists are keen on sustainable tourism after the COVID-19 pandemic,heard a workshop held by the Institute for Tourism Development Research underthe Ministry of Culture, Sports and Tourism in Hanoi on October 10.
According to a research study released by theinstitute, the pandemic has changed travel habits. It cited a survey by onlinetravel agency Booking.com, which interviewed more than 29,000 respondents in 30countries and territories, including Vietnam, showing 84% of Vietnameserespondents expressed their desire for authentic travel experiences thatrespect local communities.
A significant 64% of Vietnamese tourists agreed toavoid popular tourist destinations to limit overcrowding.
For international tourists, they want to travel moresustainably and responsibly, targeting rural areas and nature-based tourist sites. Most of themwant to travel independently and organise their own trips with flexibleschedules and lower cost. Many are also interested in leisure tourism in thesites surrounded by greenery.
With the findings, the institute suggested adding suchservices as wellness tourism, sports tourism, cruise tourism and community-basedtourism to Vietnam’s major tourism topics of marine tourism, eco-tourism,cultural tourism and food tourism.
The participating experts proposed solutions toattract more holidaymakers like building a friendly tourism environment and ensuringsafety for visitors, saying to that end, the sector needs to pay more attentionto the information work to build the image of a friendly, safe and hospitableVietnam, as well as to human resources development, especially highquality personnel./.
Thriving tourism has contributed to the preservation of indigenous cultures and created an impetus for growth and economic restructuring in the northern mountainous region.
Vung Tau city in the southern province of Ba Ria-Vung Tau is an appealing destination for domestic and foreign tourists alike. Endowed with blue seas and favourable natural conditions, the city is also home to a range of cultural festivals that attract many visitors.
The southern province of Ba Ria-Vung Tau has set a goal of developing Con Dao into a world-class eco-tourism destination by 2045, heard a seminar held by the provincial People's Committee on October 6.
Smart tourism has witnessed significant development since the COVID-19 pandemic, with the broad application of technologies and the internet opening up more options for tourists to find the best possible experience.
Vietnam's tourism industry could achieve its goal of welcoming 12-13 million international visitors by the end of this year, Deputy General Director of the Vietnam National Administration of Tourism (VNAT) Pham Van Thuy told a regular press conference of the Ministry of Culture, Sports and Tourism in Hanoi on October 9.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Tourists go kayaking on Ha Long Bay in Quang Ninh province. (Photo: baoquangninh.vn) 
