Retailers in HCM City are focusing on stimulating demand for the Lunar New Year (Tet) holiday in February and ensuring that supply is adequate and food safety standards are met.
HCM City (VNS/VNA) – Retailers in HCM City are focusing on stimulatingdemand for the Lunar New Year (Tet) holiday in February and ensuring thatsupply is adequate and food safety standards are met.
Saigon Co.op’s multiple retail chains have begun Tet sales so that customerscan buy most items now and only have to buy fresh produce close to Tet.
Nguyen Vu Toan, deputy general director of Saigon Co.op, said they have stockpilednearly 4.9 trillion VND (212.3 million USD) worth of goods for Tet, a 20 percentincrease from last year. The co-operative would increase quality inspections ofits supermarkets by 10 times over normal months, he added.
Forty per cent of goods are in the price stabilisation programme, like rice,sugar, cooking oil, meat, egg, processed foodstuff, seafood, and fruits andvegetables.
SaigonTrading Group (Satra) is sourcing over 2.4 tonnes of items like rice, processedfoodstuff and pork to supply during Tet, a 63 percent increase over usual months.
Nguyen Phuc Khoa, its deputy general director, said the company pays greatattention to food safety and goods’ origins.
Pork prices have stabilised due to the country’s efforts to repopulate pigherds and import of frozen pork, and Satra and its subsidiaries would supply alarge number of new products such as seasoned meat and spring rolls to satisfydemand during Tet, he said.
Its stores would remain open for three to four hours longer than usual before Tet,starting on February 1 next year, he said.
But many businesses are worried about low demand this year, and sales of Tetgift packs so far have not given cause for optimism.
Businesses plan to launch promotions for essential goods to stimulate demand,and work with partners such as Grab and Baemin to boost online sales and expanddistribution.
Theywill also offer home delivery and ancestral offering packs, which are traditionallyprepared by families during Tet. Sales trips will be undertaken in remote areasto enlarge sales.
Trieu Do Hong Phuoc, head of the HCM City People’s Council's Committee forEconomy and Budget, said regardless of demand during Tet, businesses need to ensuresufficient supply and food safety, shopping areas and delivery procedures./.
Companies that import fruits and foods expect lower demand during Tet (Lunar New Year) next February due to the impact of COVID-19 pandemic and plan to reduce import.
With people afraid to visit public places like supermarkets because of COVID-19, e-commerce floors have become a convenient and safe shopping place for Tet items.
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Illustrative photo (Source: sggp.org.vn) 
