Hanoi’s “One Commune, One Product” (OCOP) products will be promoted on TikTok under a new agreement signed between the Hanoi Office of New Rural Development Programme Coordination and the popular video-sharing social networking platform on August 31.
OCOP products on display at a trade fair in Hanoi. (Photo: VNA)
Hanoi (VNA) – Hanoi’s “One Commune, One Product” (OCOP) products will bepromoted on TikTok under a new agreement signed between the Hanoi Office of NewRural Development Programme Coordination and the popular video-sharing socialnetworking platform on August 31.
Deputychief of the office Nguyen Van Chi said one of the most important goals of theOCOP programme is to boost sales through e-commerce and livestream channels.
Theagreement aims to provide the capital with a more comprehensive set ofe-commerce solutions for the programme, he said, adding that the city is thefirst in the country seeking to use TikTok as a new channel for OCOP sales.
Thetwo sides will co-organise training courses on making short videos on TikTok topromote OCOP, and how to capitalise all-in-one marketing solutions on TikTokShop.
🐻 NguyenThanh Lam from TikTok said the social networking platform will cooperate withHanoi to build a solid foundation for the OCOP, starting from training indigital skills./.
A week for One Commune, One Product (OCOP) product introduction opened at Thong Nhat Park in Hanoi on August 11, with more than 100 booths displaying products in many industries such as food, beverage, herbal medicine, handicraft industry, textiles, cosmetics, household appliances and vegetables.
The northern province of Quang Ninh now has more than 500 products developed by 189 companies, cooperatives and production facilities under the “One Commune, One Product” (OCOP) programme, local data shows.
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OCOP products on display at a trade fair in Hanoi. (Photo: VNA)
