Hanoi showcases cultural heritage at int’l travel mart
Hanoi is popularising its cultural heritage sites, and transforming historical, architectural, religious, and cultural monuments into distinctive tourism products. Featured attractions include the Thang Long Imperial Citadel, the Co Loa Ancient Citadel, and the Temple of Literature.
The city's booth feature an open-space design with the iconic Khue Van Cac. (Photo: VNA)
Hanoi (VNA) – Hanoi’s Department of Tourism is carrying out an extensive promotional campaign at the Vietnam International Travel Mart (VITM Hanoi 2025), highlighting the capital city’s standout tourism offerings during the four-day event, which kicked off on April 10.
Themed “Hanoi – destination of heritage and creativity”, the city’s booths feature an open-space design with the iconic Khue Van Cac (Constellation of Literature Pavilion) and a large LED screen introducing the capital’s tourism potential and strengths.
The city is popularising its cultural heritage sites, and transforming historical, architectural, religious, and cultural monuments into distinctive tourism products. Featured attractions include the Thang Long Imperial Citadel, the Co Loa Ancient Citadel, and the Temple of Literature.
The creative spaces of two craft villages recently honoured as members of the World Network of Creative Craft Cities - Bat Trang Ceramics in outlying Gia Lam district and Van Phuc Silk Weaving in Ha Dong district – are also being introduced at the event.
On the occasion, the department will organise the Hanoi Tourism Gift Festival 2025 at the Tran Nhan Tong pedestrian street area in Hai Ba Trung district. The event, running from April 11 to 13, will feature 80 booths representing tourism destinations and famous craft villages from Hanoi and other provinces, with active participation from artisans, artists, tourism businesses, airlines, and gift producers.
ܫ The VITM Hanoi 2025, themed “Developing Green Destinations – Elevating Vietnam’s Tourism”, not only provides opportunities to popularise tourist destinations but also serves as a forum for exchanging solutions, technologies, and new models for sustainable tourism development. The city stands ready to collaborate with businesses, investors, and domestic and international localities to foster an increasingly professional, safe, and sustainable tourism ecosystem./.
This year’s event features over 450 booths from more than 600 organisations and businesses, including participants from 56 Vietnamese provinces and cities and 16 countries and territories. Green tourism remains a key focus, with exhibitors showcasing eco-friendly products and experiences.
A ceremony has been held to recognise two traditional craft villages – Bat Trang Ceramics in outlying Gia Lam district and Van Phuc Silk Weaving in Ha Dong district – as members of the Global Network of Creative Craft Cities.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
