Hanoi’s Department of Industry and Trade has launched the Hanoi Promotion Month 2018 along with a programme to vote for the most liked Vietnamese brands.
Hanoi (VNA) – Hanoi’s Department of Industry and Trade haslaunched the Hanoi Promotion Month 2018 along with a programme to vote for themost liked Vietnamese brands.
This year, the Hanoi Promotion Month will mark its 10th anniversary by coveringthe entire Hanoi city with the theme “Strengthening Connectivity, Promoting Consumption”,aiming to foster links among enterprises across all economic sectors, createvalue chains, and connect traditional trade and e-commerce ventures, allworking towards meeting the diverse demands of the market.
Tran Thi Phuong Lan, Vice Director of the municipal Department ofIndustry and Trade, said that one of the new features of this year’s event is itstarget of reforming the quality, scale, and value of goods. After theGovernment’s Decree No.81/ND-CP took effect from July 15, 2018, the ceilingsale ratio at events held by central agencies and cities will reach 100 percent,rather than 50 percent at events held by enterprises, she noted.
Lan underscored that this is a good chance for both domestic and foreignenterprises to offer attractive promotions and get closer to customers.
Of the four highlights of the month, one consists of a tourism promotionprogramme spanning from November 9-11 near Hoan Kiem Lake with 100 booths. Thereis also the “Golden Week of Connectivity” from November 12-18 to linktraditional trade activities and e-commerce to seek new and smarter businessmodels. This year, 100 golden points will be organised, doubling the number in2017.
A promotion fair will be held from November 20 to December 4 with 200booths offering 20-50 percent promotion deals.
Meanwhile, “Golden Friday” is also a new feature of the Hanoi PromotionMonth 2018 with the purpose of developing the city’s e-commerce activities inresponse to the Fourth Industrial Revolution. Business will offer their saleitems on onlinefriday.vn (also linked to thangkhuyenmaihanoi.vn) with promotiondeals of at least 50 percent.
Consumers will also vote for their most favoured brands both onlinethrough binhchonhangviet.com.vn and in public casting posts from September 21to October 20. The elected goods must meet a set of 13 different criteria, andwill be voted on by the jury and consumers.–VNA
The Hanoi Promotion Month was launched in Hanoi on November 4 with the participation of nearly 500 enterprises, offering wide-scale discounts at 1,000 sale locations.
Up to 500 retailers and businesses will attend the Hanoi Sales Promotion Month 2017 in November, allowing consumers access to a wide range of discounted products at about 1,000 locations.
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Illustrative Image (Source: VNA) 
