Vietnam’s e-commerce market is estimated at 22 billion USD this year, ranking third in Southeast Asia behind Indonesia (65 billion USD) and Thailand (26 billion USD).
Vietnam's digital economy is said to boast the fastest growth in the Southeast Asian region with gross merchandise value (GMV) expected to rise 28% year-on-year to 23 billion USD in 2022.
Vietnam takes the lead and set to post a 31% growth in gross merchandise value (GMV) from 23 billion USD in 2022 to 49 billion USD in 2025, according to the "e-Conomy SEA 2022" report released by Google, Temasek and Bain & Company on October 27.
Indonesia had the largest food delivery service market in Southeast Asia in 2020 in terms of gross merchandise value (GMV), according to a report by venture capital firm Momentum Works.