Forum calls for OV entrepreneurs’ help with promoting Vietnamese goods, brands
The Vietnam National Brand Week 2022 kicked off in Hanoi on April 20 with a forum held to call for overseas Vietnamese (OV) entrepreneurs’ support for promoting Vietnamese goods and brands.
Officials mark the start of the Vietnam National Brand Week 2022 on April 20. (Photo: VNA)
Hanoi (VNA) – The Vietnam NationalBrand Week 2022 kicked off in Hanoi on April 20 with a forum held to call foroverseas Vietnamese (OV) entrepreneurs’ support for promoting Vietnamese goodsand brands.
Addressing the week opening ceremony,Deputy Minister of Industry and Trade Do Thang Hai, who is also Vice Chairmanof the Vietnam National Brand Council, cited a Brand Finance report as sayingthat the country’s nation brand value last year grew 21.6 percent from 2020 to388 billion USD, sustaining the 33rd position in the global rankings.
This is a considerable stepping stonefor Vietnamese businesses to improve their competitiveness in the world, hesaid, noting that with support from the Vietnam national brand programme, manyenterprises have become aware of the importance of brands so as to increaseproducts and businesses’ value.
The official pointed out the need topay due attention to advertise Vietnamese goods and brands via trade centresowned by OVs so as to improve their competitiveness in international markets.
Echoing the view, Deputy Minister of Foreign Affairs Pham Quang Hieu, Chairmanof the State Committee for OV Affairs, highlighted the contributions by the 5.3million Vietnamese people living abroad, especially the entrepreneurs workingin over 100 countries and territories, to the promotion of trade, products, andbrands of Vietnam.
He said with their knowledge, experience,and love for the homeland, OV entrepreneurs have surmounted numerous challengesto bring Vietnamese goods to their host countries. They have also helpeddomestic agencies and businesses to learn about laws and consumers’ tastein other countries.
In the time ahead, the Ministry ofForeign Affairs will push ahead with economic diplomacy and coordinate with theMinistry of Industry and Trade, localities, and agencies to boost the export ofVietnamese goods to the strongly recovering markets so as to capitalise on thegrowth trend in the global economy, according to Hieu.
At the national brand forum,participants discussed issues that attracted many companies’ attention,including the nation brand in relation to product and enterprise brands,international experience in nation brand building, how to raise the stature of Vietnamesebrands amid the integration trend, and measures for helping firms overcomechallenges./.
Vietnam’s Military Industry and Telecoms Group (Viettel) jumped 99 places to the 227th in the 2022 list of the world’s 500 most valuable and strongest brands recently announced by Brand Finance, an international brand valuation consultancy.
With an overall brand value growth of 49 percent, Vietnam’s banking sector is one of the fastest growing in the world, according to Brand Finance’s latest report on the most valuable and strongest banking brands globally.
The Vietnam Bank for Agriculture and Rural Development (Agribank) climbed 16 spots to 157th in the 2022 Brand Finance Banking 500 ranking, which features the most valuable and strongest banking brands in the world.
There remains great potential for Vietnam and Malaysia to promote economic and trade cooperation, especially in information and communication technology (ICT), infrastructure investment, digital economy and Halal foods, according to Shan Saeed, chief economist and global investment strategist at Malaysia-based IQI Global.
The value and position of the Vietnam national brand have constantly improved in recent years in the global market and received recognition from many prestigious international organisations, according to Vu Ba Phu, Director of the Trade Promotion Agency (Vietrade) under the Ministry of Industry and Trade.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
Deputy PM Tran Hong Ha urged countries to work together to remove supply chain bottlenecks, expand market access, strengthen cooperation in smart customs procedures, mutually recognise technical standards, and eliminate unnecessary protectionist barriers to boost trade and investment.
The event has gathered over 400 exhibitors from 16 countries and territories, with more than 980 booths showcasing a wide range of products and technologies in automotive components, electronics, repair and maintenance, bodywork, accessories, and customisation.
The latest order follows Vietjet’s commitment for 20 additional A330neo aircraft last month, bringing the airline’s total widebody aircraft on order to 40.
Minister of Finance Nguyen Van Thang acknowledged the target represents an important milestone for socio-economic development as well as a demonstration of the country’s aspiration for robust economic growth.
The price of E5 RON92 petrol is now capped at 20,631 VND (0.79 USD) per litre, up 1,169 VND from the previous adjustment, while RON95-III costs no more than 21,244 VND per litre, up 1,277 VND.
While German consumers are familiar with Vietnamese products such as coffee, seafood, tea, and spices, many other quality items remain relatively unknown in the market. The Selgros event not only helped introduce Bac Giang lychee to German consumers but also provided them with the opportunity to experience other Vietnamese agricultural products.
The article by Cuba’s Inter Press Service detailed how Vietnamese private enterprise Agri VMA leased 1,000 ha of land in Los Palacios district, Cuba’s westernmost province of Pinar del Río, for rice cultivation over a three-year period. The project’s first harvest in 2025 recorded an impressive yield of 7.2 tonnes per hectare, far exceeding the local average of 1.6 tonnes.
During the visit, office representatives held a working session with the Tipaza Chamber of Commerce and Industry and met with several prominent local businesses operating in key sectors including industry, agriculture, fisheries, food processing, chemicals, pharmaceuticals and plastics.
Officials mark the start of the Vietnam National Brand Week 2022 on April 20. (Photo: VNA) 
