Foreign-app developers have flocked to Vietnam as the country is apotential market with 30 percent of mobile device users using them, theEnglish language news portal VietNamNet Bridge quoted Thieu PhuongNam, General Director of Qualcomm Indochina as saying.
It is estimated that 30 percent of Vietnamese mobile-device users download 16-21 apps every month.
An analyst noted that foreign apps are getting more and more popularin Vietnam because the apps are useful in daily life.
According to Nam, high technology-based apps will spur developmentof service industries. In order to grow, businesses will be forced touse modern business models.
Meanwhile, foreign-app developers,who are striving to bring the new business model to Vietnam, arewilling to spend a lot of money to familiarise Vietnamese with the apps.This is within their reach because they are backed by venture funds andbig internet companies
Since early July, travelers havebeen using the Hong Kong-made app HotelQuickly, which allows customersto book 3-5 star hotel rooms at “very reasonable rates”. The app alsois offering 31 USD off to new users until the end of August.
Theapp is available in seven languages, including Vietnamese, and it runson three operating systems, iOS, Android and Blackberry 10.
Beginningoperation in March 2013, HotelQuickly has attracted 150,000 registeredclients and 300,000 downloads, becoming a popular last-minute hotel roombooking app in regional countries, including Singapore, Hong Kong,Thailand, Indonesia, Malaysia, Australia and New Zealand.
It is estimated that 60,000 hotels worldwide have joined the network, including 330 in Vietnam.
Vietnamese have also been using In2nite, a similar Singaporean-sourced hotel room booking app.
Otherforeign-mobile apps are well known in Vietnam. In February,Grabtaxi from Malaysia and Easy Taxi from Brazil, apps for taxiservices, both jumped into the Vietnamese market at the same time,followed by the US’s Uber Taxi which arrived in June.
ChristianMischler, the co-founder of HotelQuickly, believes Vietnam is apromising market thanks to an increasingly high number of mobile deviceusers.
In2nite and HotelQuickly both are onlinetravel agents (known as OTAs) like Agoda, iViVu.com or mytour.vn, whichare familiar to Vietnamese. However, with an advantage in technology,the foreign-sourced apps allow users to book hotel rooms within a shorttime and at better prices.
According to Mischler fromHotelQuickly, hotels offer many a variety of discount rates to differentgroups of guests. In principle, the websites which allow customers tobook rooms online usually enjoy the most preferential hotel room rates,because they provide the most clients to hotels.
However, thenext-generation OTAs like In2nite and HotelQuickly can offer even betterdiscount rates than the websites, because they allow hotels to quicklyfill idle rooms.-VNA
It is estimated that 30 percent of Vietnamese mobile-device users download 16-21 apps every month.
An analyst noted that foreign apps are getting more and more popularin Vietnam because the apps are useful in daily life.
According to Nam, high technology-based apps will spur developmentof service industries. In order to grow, businesses will be forced touse modern business models.
Meanwhile, foreign-app developers,who are striving to bring the new business model to Vietnam, arewilling to spend a lot of money to familiarise Vietnamese with the apps.This is within their reach because they are backed by venture funds andbig internet companies
Since early July, travelers havebeen using the Hong Kong-made app HotelQuickly, which allows customersto book 3-5 star hotel rooms at “very reasonable rates”. The app alsois offering 31 USD off to new users until the end of August.
Theapp is available in seven languages, including Vietnamese, and it runson three operating systems, iOS, Android and Blackberry 10.
Beginningoperation in March 2013, HotelQuickly has attracted 150,000 registeredclients and 300,000 downloads, becoming a popular last-minute hotel roombooking app in regional countries, including Singapore, Hong Kong,Thailand, Indonesia, Malaysia, Australia and New Zealand.
It is estimated that 60,000 hotels worldwide have joined the network, including 330 in Vietnam.
Vietnamese have also been using In2nite, a similar Singaporean-sourced hotel room booking app.
Otherforeign-mobile apps are well known in Vietnam. In February,Grabtaxi from Malaysia and Easy Taxi from Brazil, apps for taxiservices, both jumped into the Vietnamese market at the same time,followed by the US’s Uber Taxi which arrived in June.
ChristianMischler, the co-founder of HotelQuickly, believes Vietnam is apromising market thanks to an increasingly high number of mobile deviceusers.
In2nite and HotelQuickly both are onlinetravel agents (known as OTAs) like Agoda, iViVu.com or mytour.vn, whichare familiar to Vietnamese. However, with an advantage in technology,the foreign-sourced apps allow users to book hotel rooms within a shorttime and at better prices.
According to Mischler fromHotelQuickly, hotels offer many a variety of discount rates to differentgroups of guests. In principle, the websites which allow customers tobook rooms online usually enjoy the most preferential hotel room rates,because they provide the most clients to hotels.
However, thenext-generation OTAs like In2nite and HotelQuickly can offer even betterdiscount rates than the websites, because they allow hotels to quicklyfill idle rooms.-VNA
