US business magazine Forbes has recently published an article highlighting the Vietnamese hospitality sector’s creativity to survive the COVID-19 blow.
Alma Resort on the shores of Cam Ranh Bay in southern Vietnam (Photo: VNP)
Hanoi (VNA) – US business magazine Forbes hasrecently published an article highlighting the Vietnamese hospitality sector’screativity to survive the COVID-19 blow.
According to the article, titled “Vietnam’s hotels getcreative to survive the pandemic” by Brett Davis, COVID-19 forced some in theindustry to rethink their approach to how to cater to guests and innovate theirofferings.
It said one such innovation was developed at Alma Resort onthe shores of Cam Ranh Bay in southern Vietnam, which built its own in-houseapp to create a safe, contactless way of delivering key information to guests.
Developed by the resort’s IT team and available for downloadon Android, Apple, Windows and Amazon devices, the 'Alma Resort' app providesCOVID-19 health and safety tips, menus for the property’s restaurants, activityschedules and promotions as well as live stream broadcasts and informationabout events.
The resort’s general manager, Herbert Laubichler-Pichler,said he believed it would soon be incumbent for five-star resorts acrossVietnam to offer the same technology.
The author went on to note that thanks the Government’sdrastic measures, Vietnam was one of the world’s leading countries incontrolling the spread of the pandemic.
Vinpearl Resort & Spa on Phu Quoc island (Photo: VNA)
It said domestic tourism, and the steadily growingpurchasing power of Vietnamese consumers, came to be viewed as a lifeline for thelocal tourism industry, provided it could change its strategy in some keyareas. One such example was in the food and beverage offerings.
Looking forward, Herbert Laubichler-Pichler predicted therewould be a strong rebound in the Vietnamese tourism sector because of thepent-up demand for travel after a year spent in various forms of isolation./.
Representatives of Vietnam Airlines and the People’s Committee of the central coastal province of Khanh Hoa on March 10 signed an agreement on tourism development cooperation in the 2021-2025 period.
The northern province of Quang Ninh resumed the operation of inter-provincial coaches to areas free from COVID-19 pandemic, except Hai Duong province, and tourism activities on March 11, after 16 days without new infection cases.
Tourism markets in the southeast region have remained dynamic thanks to appropriate changes to minimise losses amid the COVID-19 pandemic. Companies and local governments have focused on promoting domestic travel by creating new itineraries that include local attractions.
Vietnam needs to research solutions and prepare all necessary conditions to open border for foreign tourists from July 2021, according to Nguyen Huu Tho, Chairman of the Vietnam Tourism Association.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Alma Resort on the shores of Cam Ranh Bay in southern Vietnam (Photo: VNP) 
Vinpearl Resort & Spa on Phu Quoc island (Photo: VNA) 
