Firms are being urged to develop mobile websites, given the enormouspotential of mobile e-commerce in Vietnam, speakers said at a recentconference.
According to Le Duc Anh from theE-commerce and Information Technology Agency under the Ministry ofIndustry and Trade, mobile shopping is expected to grow rapidly, butfirms must learn how to exploit the mobile shopping trend.
He cited statistics showing that 90 percent of smartphone shoppersused their phones to search for information, including prices, and whereto buy and look for promotions, while 19 percent of smartphone shoppersmade payments via smartphones, and 50 percent of smartphone shoppersused their phones for at least 15 minutes per visit to websites.
The Vietnam E-commerce Index 2014, released recently by the VietnamE-commerce Association (Vecom), also revealed that 36 percent of thecountry's population owned smartphones.
There hasbeen increasing mobile phone usage, with the percentage of dailyinternet access via smartphones reaching 76 percent, which was muchhigher than the percentage of access through PCs and laptops, whichstood at 59 percent.
Meanwhile, just under 15 percent of the nation's companies have developed mobile websites.
Those figures suggest the enormous untapped potential of mobilee-commerce in the country, though many firms remain indifferent todeveloping mobile websites, said Vice President of Vecom Nguyen ThanhHung.
According to Hoang Anh Viet, a representativefrom Lingo, an online store, figures indicate that in 2012, 90 percentof the access to the company's website was conducted through desktopcomputers, but now that percentage has decreased to about 50 percent,coupled with increasing mobile traffic, rising from 17 percent in 2013to 40 percent.
"Mobile websites will be anindispensable trend," Viet stressed, adding that if firms did notredesign their websites, they would fail to keep pace with customertrends.
However, Viet revealed that only 23 percentof online orders were conducted via mobile phones, as user experienceswith mobile websites remained limited.
Meanwhile, LeThiet Bao from Deca Company said that the loading speed of mobilewebsites must be optimised, as smartphone shoppers were becomingincreasingly less patient.
Bao stressed the need forthe development of mobile websites, as Google now gives a boost insearch rankings to mobile-friendly sites.
Of note, theMinistry of Industry and Trade would soon issue a circular about thedevelopment of mobile e-commerce, said Anh.-VNA
According to Le Duc Anh from theE-commerce and Information Technology Agency under the Ministry ofIndustry and Trade, mobile shopping is expected to grow rapidly, butfirms must learn how to exploit the mobile shopping trend.
He cited statistics showing that 90 percent of smartphone shoppersused their phones to search for information, including prices, and whereto buy and look for promotions, while 19 percent of smartphone shoppersmade payments via smartphones, and 50 percent of smartphone shoppersused their phones for at least 15 minutes per visit to websites.
The Vietnam E-commerce Index 2014, released recently by the VietnamE-commerce Association (Vecom), also revealed that 36 percent of thecountry's population owned smartphones.
There hasbeen increasing mobile phone usage, with the percentage of dailyinternet access via smartphones reaching 76 percent, which was muchhigher than the percentage of access through PCs and laptops, whichstood at 59 percent.
Meanwhile, just under 15 percent of the nation's companies have developed mobile websites.
Those figures suggest the enormous untapped potential of mobilee-commerce in the country, though many firms remain indifferent todeveloping mobile websites, said Vice President of Vecom Nguyen ThanhHung.
According to Hoang Anh Viet, a representativefrom Lingo, an online store, figures indicate that in 2012, 90 percentof the access to the company's website was conducted through desktopcomputers, but now that percentage has decreased to about 50 percent,coupled with increasing mobile traffic, rising from 17 percent in 2013to 40 percent.
"Mobile websites will be anindispensable trend," Viet stressed, adding that if firms did notredesign their websites, they would fail to keep pace with customertrends.
However, Viet revealed that only 23 percentof online orders were conducted via mobile phones, as user experienceswith mobile websites remained limited.
Meanwhile, LeThiet Bao from Deca Company said that the loading speed of mobilewebsites must be optimised, as smartphone shoppers were becomingincreasingly less patient.
Bao stressed the need forthe development of mobile websites, as Google now gives a boost insearch rankings to mobile-friendly sites.
Of note, theMinistry of Industry and Trade would soon issue a circular about thedevelopment of mobile e-commerce, said Anh.-VNA
