Exporters should step up trade promotion to boost exports to Taiwan, which imports large volumes of farm produce and processed foods, according to Vietnamese trade officials.
Workers make garments products at March 29 Textile - Garment Joint Stock Company in Da Nang City. (Photo: VNA)
HCM City (VNA) - Exportersshould step up trade promotion to boost exports to Taiwan, which imports largevolumes of farm produce and processed foods, according to Vietnamese tradeofficials.
According to the Ministry of Industry and Trade,Taiwan is a promising market. Besides, demand from around 300,000 Vietnameseliving in Taiwan also contributes to boosting bilateral trade.
Tran Nhat Trung, Secretary General of the HCMCity Food and Foodstuff Association, said there was still much potential forexports, especially of agro-forestry and fishery products.
But experts said Taiwan had strict regulationsrelated to food safety and hygiene and quarantine of agro-forestry and fisheryimports.
They were also regularly revised and modified,causing difficulties for Vietnam’s agricultural exports, they said.
Taiwanese usually do not store food, so goodsshould be packed in compact sizes with nice designs and full information aboutthem and instruction for use, according to the experts.
With their rising income, Taiwanese tend to trynew products, and so enterprises taking their goods there need to advertise andmarket and provide information about them.
Taiwanese consumers rarely worry about pricesonce a product has sufficient information and gains their trust.
Nguyen The Hung, deputy director of the VietnamChamber of Commerce and Industry’s HCM City Branch, said besides ensuringproduct quality Vietnamese exporters also needed to provide all documents andcertificates related to their products, including certificate of origin,quarantine certificate and results of testing for residual chemicals inagricultural products.
To penetrate the Taiwan market, businessesshould establish relationships with importers to bring goods into supermarkets,the main distribution system there, he added.
An official from the Taiwan ExternalTrade Development Council said every year Taiwan organises majorexhibitions such as the Taipei International Food Show whereVietnamese enterprises could study the market as well as promote theirproducts.
With bilateral trade growing in recent years,both Vietnam and Taiwan rank in each other’s top 10 trade partners.
Vietnam exports mobile phones and parts, appareland aquatic products to Taiwan and buys machinery, equipment and accessories.-VNA
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