Cinema is not only the seventh art but also one of the most powerful communication channels for promoting the image of Vietnam — its people, culture, and landscapes. This, in turn, helps attract high-quality tourists and elevate the national tourism brand.

Ho Chi Minh City will host its first-ever International Film Festival (HIFF 2024) from April 6 to 13, bringing together nearly 200 filmmakers, directors, and actors from around the world.