European consumers have been increasingly interested in tropical fruits, especially healthy ones with novel taste, according to the Vietnamese Trade Office in Belgium and the EU.
Processing dragon fruit for export. Illustrative image (Source: VNA)
Hanoi (VNA) – European consumers have beenincreasingly interested in tropical fruits, especially healthy ones with novel taste, according to the Vietnamese Trade Office in Belgium and the EU.
According to the office, tropical fruits have beenhighlighted by cuisine bloggers and restaurants, prompting consumer to try them.
While some kinds of tropical fruit have become common such as pomegranate, passionfruit, lychee, and rose apple, but rambutan and dragon fruit are still consideredspecialties, which provides opportunities for Vietnamese firms.
The office underlined that organic certificate may be anadditional advantage, adding that high technology in processing and packagingand sea transport will help maintain the original taste of fruits.
It advised that the perquisite condition for fruits and vegetables in the market is to meet requirements in pesticide residues and contaminants, and exporters must strictly abide by plant quarantine regulation.
Vietnamese exporters should also increase theirsupply capacity and quality of their products in particular time of the year,while seeking loyal customers in particular market sections./.
A ceremony was held in the Mekong Delta province of Ben Tre on September 17 to announce the first shipment of its fruit to the EU under the EU-Vietnam Free Trade Agreement (EVFTA).
In the first 11 months of this year dragon fruit exports fell by 10 percent because of the COVID-19 pandemic but still dominated Vietnamese fruit exports with shipments of more than 1 billion USD.
The export of Vietnamese farm produce such as aquatic products, pepper, rubber, and rice to the Netherlands has soared since the EU-Vietnam Free Trade Agreement (EVFTA) took effect, the Ministry of Industry and Trade (MoIT) has reported.
A year after Japan first opened its market to Vietnamese lychees, the export and consumption of the fruit have been going smoothly despite COVID-19, Vietnam’s trade office in the Northeast Asian country said.
“Thieu” lychees from Vietnam have hit the shelves of Carrefour Tongre supermarkets in Brussels, Belgium, since June 23 thanks to efforts of the Vinamex company and partners in bringing the Vietnamese specialty fruit to Europe to utilise the EU-Vietnam Free Trade Agreement (EVFTA).
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
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The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
Processing dragon fruit for export. Illustrative image (Source: VNA) 
