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Da Nang’s tourism development plan pays off

The sound tourism environment, high-quality services and excellent promotion campaigns have helped the central coastal city of Da Nang lure an increasing number of tourists.
Da Nang’s tourism development plan pays off ảnh 1Dragon Bridge is among tourist attractions in Da Nang city. (Photo: VNA)

Da Nang (VNA) – The sound tourism environment, high-qualityservices and excellent promotion campaigns have helped the central coastal cityof Da Nang lure an increasing number of tourists.

Thecity has welcomed over 5 million travellers since the outset of 2017, ayear-on-year surge of 22.7 percent and accounting for 81.7 percent of theyearly plan. Nearly 1.8 million foreigners visited the city in the period, up49 percent from the same time last year.

It raked in over 15 trillion VND (660.2 million USD) from tourism services,rising 24.4 percent year on year and occupying 81.8 percent of the yearly plan

Da Nang’s images have been brought closer to both domestic and international touriststhrough promotion programmes, tourism fairs held in Hanoi, Ho Chi Minh City andforeign countries as well as the municipal portal and social networks.

Tourism maps in English or brochures in Korean and Japanese have been availablefor foreigners while the free mobile app - Danang FantastiCity - was launched toprovide travellers with detailed schedule of events taking place in the city,tourist attractions, entertainment, cuisine, accommodations and public toiletmaps.

Along with delivering tourism code of conduct to local accommodations andtourist destinations, the municipal Department of Tourism has joined hands withlocalities to prevent local people from insisting tourists to buy theirproducts or services.

Thedepartment has increased promotion campaigns in key markets like Japan, theRepublic of Korea, China and Southeast Asia as well as potential ones includingFrance, Germany, the UK and India.

Italso inked a cooperation deal with the Da Nang International Airport toincrease flights and flight frequency to and from the city. Currently, 29direct flights to Da Nang have been operated.

As the city is hosting the APEC Economic Leaders Week in November, theDepartment of Tourism plans to organise a wide range of programmes to promoteits tourism potentials.

Differenttours have been designed to serve APEC delegates and international journalists.The tours connect local renowned destinations, including Ngu Hanh Son mountain,Museum of Cham Sculpture, Son Tra peninsula, Ba Na Hills and Han River.

Regional tours are also offered, connecting Da Nang with neighbouringlocalities, such as Hoi An ancient city - a UNESCO-recognised World HeritageSite - in Quang Nam province and the former imperial capital of Hue in ThuaThien-Hue province.

Shortvideo clips featuring Da Nang are screened at LED monitors along the city’sstreets, while its tourism information is also available at the Da Nanginternational airport.

Furthermore, the city has asked tourism businesses to stablise service prices duringthe APEC Economic Leaders Week.-VNA
VNA
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