Not only famous for its beautiful natural landscapes, bridges and diverse cultural heritage as well as hospitality of the locals, the central coastal city of Da Nang boasts rich food known to world tourists for its unique taste.
Da Nang promotes food into unique tourism product (Photo: VNA)
Hanoi (VNA)- Not only famous for itsbeautiful natural landscapes, bridges🎐 and diverse cultural heritage as well ashospitality of the locals, the central coasꦛtal city of Da Nang boasts rich food known to world tourists for itsunique taste.
A convergence of local specialties and those of nearby provinces andforeign countries, Da Nang is considered as a representative of the richculinary heritage of Vietnam. Some of must-try dishes include banh xeo (Vietnamese pancake),mi Quang (Quang noodles), Banh trang cuon thit heo (sliced pork rolled withrice paper), goi ca Nam O (Nam O fish salad), among others. According to the municipal Department of Tourism, there are nowmore than 4,000 dining establishments and 200 restaurants in the city. Of this, over 2,000 small- and medium-sized ones specialise in dishes ofall regions of Vietnam. Besides the taste of local dishes, foreign tourists can find themselves in a familiar atmosphere as they are surrounded with those from the Republic of Korea, China,Japan, and Thailand. Over the past time, the Da Nang’s Tourism Promotion Centre and the Da Nang Cuisine Culture Association have jointly organised food festivals and competitions, and promoted the city’s famous dishes on internet platformssuch as YouTube and TikTok.
Son Tra night market (Photo:VNA)
Deputy Director of the department Nguyen Xuan Binh said to attract more tourists,the city has developed a plan to promote the locality’s cuisine into aunique tourism product during 2023-2025, with a vision to 2030. The plan aims to diversify and form a system of such products, thus greatly contributing to building the brand andimage of the city’s tourist destinations, promoting economic development,generating revenue, effectively exploiting the value chains, and preserving andenhancing the exchange of cultural values to tourists./.
Da Nang is one of the five centrally-run cities with high growth rates in all regards, including economy, culture, education, and science and technology. It is also one of 20 green cities in the world with the lowest carbon footprint, and has been voted “the most liveable city” in Vietnam.
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Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
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As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Da Nang promotes food into unique tourism product (Photo: VNA) 
Son Tra night market (Photo:VNA) 
