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Da Nang pins hopes on MICE tours

Da Nang on January 22 welcomed a group of more than 700 visitors taking a Meetings, Incentives, Conferences and Exhibitions (MICE) tour, one of the largest groups on such a tour to the central city this year.
Da Nang (VNA) - Da Nang on January 22 welcomed a group of more than 700 visitors taking a Meetings, Incentives, Conferences and Exhibitions (MICE)tour, one of the largest groups on such a tour to the central city this year.

This is agood start for the city’s smoke-free industry in 2021, according to DeputyDirector of the municipal Department of Tourism Nguyen Xuan Binh.

Binhwelcomed the group, who are employees of the Hanoi-based R&B JSC, with flowersat Da Nang International Airport, which he expects will make a good impression.

The cityhas been taking proactive steps to stimulate tourism demand and create the necessarymomentum for future development.

CEO of theR&B JSC Trac Thanh Cong said the company selected Da Nang as the host cityfor its year-end party because of its beautiful nature, friendly people, and greatweather.

He also saidthat he and his employees will spend three days visiting a number of populardestinations in Da Nang, such as Ba Na Hills, Ngu Hanh Son, Linh Ung Pagoda,and Son Tra Peninsula, as well as nearby Hoi An ancient town.

Da Nanghas been making multiple efforts to promote MICE tourism, one of which isimproving and developing support policies to help MICE tours attract more visitors.

The city alsowelcomed a group of over 1,000 holidaymakers on a MICE tour on January 7-8.

It isoffering free admission to Ngu Hanh Son (Marble Mountains), a national special relic,the Da Nang Fine Arts Museum, the Da Nang Museum, and the Da Nang Museum ofCham Sculpture throughout the year to boost tourism./.
VNA

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