Lam Dong (VNS/VNA)🌟 – The Central Highlands resort cityis exerting efforts to become a "Green Paradise" with attractionssuch as eco-tourism and health tourism in Vietnam and Southeast Asia, focusingon intelligent tourism.

In recent years, many tourists exploring Da Lat have found thatthis plateau city with vast areas under flowers and pine forests is not as theyhad expected. A lack of systematic and sustainable cooperation has led tomonotonous and overlapping tourism products, with limited competitiveness. Revenue from tourism activities does not correspond to the currentnumber of tourists. The road and air transportation networks linking Da Lat and Lam Dongto crucial tourism destinations have seen some expansion, yet they still fallshort, failing to meet the region's growing tourism demands and not fullycapitalising on the potential for regional connectivity. Furthermore, there are limited promotional and advertisinginitiatives targeting foreign markets, and the tourism workforce does not meetinternational requirements. Moreover, there is a lack of well coordination among variousdepartments, agencies, localities, and relevant entities involved in tourismdevelopment. To address these challenges and position Da Lat as the focal pointof Lam Dong province, the city must take fundamental, creative, and sustainablesteps. First, more eco-tourism, resort, healthcare and wellness centresshould be established. Second, Da Lat should focus on investing in six main tourismproduct categories, namely luxury resorts and health tourism, eco-tourism andadventure, agricultural and rural tourism, cultural and spiritual tourism, andurban tourism and creative tourism. Third, special priority should be given to unique tourism productsand the distinctive strengths of Da Lat. And Last, to achieve the goal of developing Da Lat into a high-qualityand modern city linked with brands like the City of Love, City of Heritage,City of Creativity, and UNESCO's City of Music, effective urban managementpolicies are necessary to balance conservation and development. Alongside preserving the urban heritage landscape and upgradingthe quality of existing tourist attractions, Da Lat should focus on investingin three large-scale integrated resort areas./.