Creative video contest launched to showcase tourism appeal
The competition serves not only as an outlet for travel enthusiasts to express their creativity but also as a means to expand the nation’s visual database for tourism promotion campaigns in the digital era.
Tourists excited after conquering the peak of Bai Tho Mountain. (Photo: VNA)
Hanoi (VNA)🐟 – Vietnam has launched a creative video and clip contest to highlight the country’s natural beauty, rich culture, and warm people to audiences at home and abroad.
The competition serves not only as an outlet for travel enthusiasts to express their creativity but also as a means to expand the nation’s visual database for tourism promotion campaigns in the digital era.
At the August 13 launching ceremony, Nguyen Thi Hoang Lan, head of the Organising Committee and Director of the Ministry of Culture, Sports and Tourism’s Centre for Digital Transformation, said the contest, themed “Impressive Vietnam Tourism”, aims to reinforce Vietnam’s image as a compelling, high-quality, and sustainable destination, blessed with breathtaking landscapes, a vibrant cultural identity, diverse leisure experiences, and increasingly refined services.
The press conference launching the creative video and clip contest ““Impressive Vietnam Tourism”. (Photo courtesy of the organising board)
According to organisers, the initiative is in line with the tourism sector’s digital transformation strategy, harnessing the influence of technology, social media, and short video platforms – modern channels with extensive reach.
Entries should capture Vietnam’s landscapes, people, culture, and destinations, offering distinctive and imaginative narratives. Contestants are encouraged to address priority themes outlined in the Tourism System Master Plan 2021–2030, with a vision to 2045, and the Vietnam Tourism Marketing Strategy to 2030, including cultural heritage, new tourism products, green and responsible tourism, along with wellness, golf and MICE tourism.
The contest is open to all Vietnamese citizens, whether living in Vietnam or overseas, as well as foreigners residing and organisations operating in the country. Each participant or group of participants may submit up to five entries, either short videos of up to 60 seconds or longer works of up to five minutes.
Submissions will be accepted from August 15 to November 15, with winners announced and awarded in December./.
Statistics from the online travel platform Booking.com show that the capital city now tops the list of most searched destinations by Vietnamese travellers for this year’s National Day, climbing from seventh place in 2024 to first place.
Deputy Prime Minister Mai Van Chinh has instructed the Ministry of Culture, Sports and Tourism (MoCST) to coordinate with other ministries, agencies and localities to effectively implement policies and directives from the Party, Government, and Prime Minister on tourism development.
Home to a rich wealth of both tangible and intangible cultural heritage, Ninh Binh is considered a cradle of northern delta and coastal culture — with nearly 5,000 historical sites and 743 traditional festivals, many of which have been recognised as national or UNESCO-listed heritage.
Hotel bookings have risen 40-50% compared with the same time last year. Small and mid-sized hotels, as well as homestays in downtown areas such as Ba Dinh, Hoan Kiem, and Hai Ba Trung, have been fully booked well in advance. High-end hotels have also reported record occupancy rates.
Ha Long Sun outlined a series of events designed to shake off seasonal slumps, and turn Ha Long Bay into a safe, vibrant, year-round destination. It aims to revive Quang Ninh’s tourism scene after tough times, luring domestic travellers with a constellation of fireworks displays, cultural performances, and culinary showcases.
To serve visitors to the exhibition on Vietnam's achievements, Hanoi’s public transport authority will boost service with 20 bus routes connecting six directions of the city to the exhibition venue.
Sa Pa ward in the northern mountainous province of Lao Cai is planning to maximise its potential and advantages, with the goal of transforming itself into a green, sustainable, and smart tourism city worthy of its status as the core of the Sa Pa National Tourism Area and a destination of international stature.
The programme offering 50,000 free Hi Vietnam eSIMs for global visitors to Da Nang is organised by Sun Group and MobiFone, aimed at attracting international tourists to the Han River city during the third quarter – the end of summer period.
Active promotion at global events and hosting forums like the Asia Cruise Services Network (ACSN) conference will help to strengthen Vietnam’s position on long-term itineraries of cruise lines through 2030.
In the first seven months of 2025, Quang Ninh welcomed over 14.6 million tourists, including more than 2.6 million international visitors. Ha Long Bay alone drew about 20% of these visitors, making safety on the bay an unwavering priority for provincial authorities and relevant agencies.
In recent years, both former Da Nang city and Quang Nam province ranked among Vietnam’s top tourist destinations thanks to distinctive tourism products. Since their administrative mergence into new Da Nang city on July 1, fresh socio-economic development space has opened, with sustainable integration particularly in tourism – one of the areas with the greatest potential.
Bai Dinh Pagoda is the only in the list to be granted the green-tick status, indicating the site's remarkable credibility among international visitors.
Citizens from 12 countries will be granted visa-free entry for stays of up to 45 days in Vietnam for tourism purposes, regardless of their passport types.
A recent report, City Pulse 2025, by Gensler Research Institute, ranked HCM City among the world’s top cities for resident retention, placing it second globally. This underscores the city's reputation as a liveable, dynamic urban centre, an image that supports efforts to attract investors, experts, and MICE travellers.
Da Nang's appeal stems from its numerous outstanding tourist attractions, particularly My Khe Beach, Sun World Ba Na Hills resort, and the ancient town of Hoi An. Additionally, Da Nang tourism is renowned for its affordability, especially attractive to young travellers and couples, according to Chosun Ilbo.
With new direct flights from major Indian cities like Hyderabad and Bengaluru, Vietnam is becoming an increasingly compelling destination for Indian tourists seeking a quick, emotionally rich four-day escape that blends luxury, culture, and natural wonder.
By source market, China continued to lead with 3.1 million visitors, equivalent to 25.5% of all foreign arrivals. The Republic of Korea followed with 2.5 million, or 20.7%. Other major markets included Taiwan (China) with 737,000, the US with 522,000, and Japan with 380,000.
Khanh Hoa has welcomed 16 international cruises so far this year, with more than 19,000 tourists disembarking to explore the province’s scenic landscapes and renowned cultural, religious, and artistic landmarks, as well as to enjoy local cuisine and sightseeing tours.
According to local plans, fireworks shows will be held at multiple locations, with Ha Long Bay as the focal point. More than mere entertainment, these displays are part of a strategic cultural tourism product aimed at strengthening the region’s brand.
