Consumers spend 7.8 billion USD on online shopping in H1 2025
Sales on Vietnam’s four e-commerce platforms including Shopee, Lazada, Tiki and TikTok Shop in the first half of this year reached 202.3 trillion VND (7.8 billion USD).
A customer shops online. In Vietnam, the e-commerce market is dominated by three major platforms. (Photo: VNA)
Hanoi (VNS/VNA) - Sales on Vietnam’s four e-commerce platforms, including Shopee, Lazada, Tiki and TikTok Shop in the first half of this year reached 202.3 trillion VND (7.8 billion USD).
Imported goods group recorded sales of 7.5 trillion VND with more than 164 million products sold, up nearly 7% against the same period last year.
In the first half of 2025, the number of booths on e-commerce platforms decreased by 6% compared to the same period last year, showing that the market trend is increasingly leaning towards large sellers and actual stores.
This reality has also reflected the increasingly strict consumer psychology when shopping, in the context that poor quality goods are flooding digital platform.
According to the forecast of smart data platform Metric.vn, e-commerce sales in the third quarter of 2025 can reach 122.8 trillion VND, while consumption output can reach about 1,236 million products, increasing by 21% in sales and 27% in output compared to the previous quarter.
The rise shows that the market's recovery and expansion momentum continues to be maintained.
The most purchased product groups are food, beverages, cosmetics, fashion, sports, home care and technology.
ꦦ According to Metric.vn’s forecast, the total retail e-commerce revenue of goods in 2025 can increase to more than 30 billion USD./.
Shopee holds the largest market share, commanding 65% of GMV (around 10.4 billion USD), followed by TikTok Shop at 28% (4.5 billion USD), Lazada at 6% (1 billion USD) and Tiki at 1% (nearly 200 million USD).
According to a Nielsen IQ Vietnam survey, Vietnamese consumers spend an average of 13 hours per week watching livestream sales. The country ranks 11th globally for online shopping activity.
With the message "Proud of Vietnamese products," the National E-commerce Week and Vietnam Online Shopping Day (Online Friday 2024) are scheduled to take place from November 25 to December 1, 2024.
Vietnamese Ambassador to Cambodia Nguyen Minh Vu led a delegation to Mondulkiri, Ratanakiri, and Kratie provinces from August 5-8, aiming to deepen economic ties and support Vietnamese businesses operating in Cambodia’s northeastern region.
Party General Secretary To Lam’s upcoming state visit to the Republic of Korea (RoK) is expected to mark a new milestone in the bilateral relationship, creating fresh momentum for trade and investment cooperation between the two countries.
In the context of the growing global digital economy, digital transformation and the promotion of e-commerce are key drivers helping Vietnam boost integration, enhance competitiveness, and expand export markets, according to the Vietnam E-commerce and Digital Economy Agency
Tilapia is considered highly competitive in export markets thanks to its affordability, ease of processing, and appeal across both high-end and mass-market segments.
In the first seven months of the year, Phu Tho attracted an impressive 651.7 million USD in foreign direct investment, including 35 newly licensed projects totaling 119 million USD in registered capital and 45 existing projects with an additional capital of 533 million USD.
Under the agreements, VinEnergo will invest in, install, and operate 43 MWp of rooftop solar power capacity and 45 MWh of BESS capacity across the three plants.
Under a draft to amend and supplement the Government's Decree 125/2020/ND-CP on administrative sanctions for violations of tax and invoice regulations, the Ministry of Finance has proposed classifying the failure to issue invoices into five different levels. Infraction levels will correspond to fines of 1 million VND to 80 million VND, depending on the nature and number of invoicing violations.
A new airline developed and invested by Sun Group — has officially announced a strategic partnership with Amadeus IT Group (Amadeus), one of the world’s leading travel technology companies. This agreement not only lays the foundation for a modern digital infrastructure but also marks a pivotal step in SPA’s global expansion strategy, enabling the airline to access international distribution networks and reach customers worldwide.
Of the total, 107,700 were new firms, with combined registered capital of 928.4 trillion VND (35.4 billion USD), up 10.6% in number and 5.5% in capital compared with the same period last year.
Experts agree that a combination of technology, enforcement, education and cross-border cooperation is essential to protect copyrighted content in Vietnam’s growing digital ecosystem.
Poland is Vietnam’s largest export market in Central and Eastern Europe, with key staples including seafood, textiles, footwear, coffee, and cashew nuts.
Cashless payments are growing at an impressive rate, averaging 30–40% annually. Vietnam’s per capita cashless transaction volume now trails only China, with total value of 295.2 quadrillion VND (11.26 trillion USD), or 26 times of its GDP.
A draft resolution on piloting a digital asset and cryptocurrency market is being developed, aiming to create a broad-enough regulatory sandbox that enables investor participation and provides practical grounds for policy refinement in areas such as risk management and anti-money laundering.
Viettel was ranked third for overall mobile performance with a score of 82.56 just behind UEA’s e& (88.05) and Quatar’s Ooredoo (87.05) and ahead of Singapore’s Singtel (82.53). Vinaphone took second in 5G speed with a score of 78.11, trailing only behind e&.
