Connectivity crucial for domestic tourism to reboot post-COVID-19
Enhancing connectivity between tourism service providers and promoting the role of major travel companies would help the domestic tourism sector address its existing problems, a recent meeting in Hanoi heard.
Hanoi (VNA) - Enhancing connectivity between tourismservice providers and promoting the role of major travel companies would help thedomestic tourism sector address its existing problems, a recent meeting inHanoi heard.
Proposals were submitted given the increasingly fiercecompetition between tourism service providers post-COVID-19, when they have nochoice but to focus on the domestic market.
Many major players have conducted large promotionalprogrammes, pushing smaller firms to the brink of bankruptcy.
Jointly held by the Vietnam National Administration ofTourism (VNAT), the Vietnam Tourism Advisory Board (TAB), and the PrivateEconomic Development Research Board, delegates at the meeting suggested thatlocalities, tourism sites, and tourism businesses join hands to developattractive packages with good quality and reasonable prices.
Major firms should play a leading role in order tocreate momentum, which would contribute to restarting the domestic tourismmarket, Head of VNAT Nguyen Trung Khanh said.
TAB Chairman Tran Trong Kien said large companies needto commit to not offering unsafe or low-quality products or cutting prices tobelow cost to stymie the competition.
VNAT has also established a tourism promotion alliancewith the participation of leading companies in all tourism service supplychains.
A survey conducted by the TAB found that more than 53percent of respondents are ready to travel this summer now that the pandemic hasbeen brought under control in Vietnam.
They prefer destinations that are safe from thedisease and are secure, while only 20 percent prioritize service discounts.
Half selected short tours, while 89 percent said they wishto travel with families or friends.
Nearly 45 percent of respondents opted for online tourbookings.
Many localities have joined hands recently to developtourism products while airlines have played an active role in launching budgettour packages, which bode well for the domestic tourism sector./.
The tourism sector is making concerted efforts to recover after a stagnant stage caused by the COVID-19 pandemic, focusing on promoting domestic travel while preparing to welcome foreign arrivals.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Tourists in Sa Pa (Photo: VNA) 
