Conference looks to promote innovation in marketing technology
The development of the artificial intelligence (AI), global marketing technology (MarTech) landscape, innovation trends in MarTech and application in the public sector were discussed by domestic and foreign experts at the Vietnam MarTech Innovation 2023 which was held in Hanoi on November 1.
The Vietnam MarTech network is launched in the framework of the conference. (Photo: VNA)
Hanoi (VNA) – The development of the artificial intelligence (AI), global marketing technology (MarTech) landscape, innovation trends in MarTech and application in the public sector were discussed by domestic and foreign experts at the Vietnam MarTech Innovation 2023 which was held in Hanoi on November 1.
Themed “From Mindset to Mastery – The Rise & Shine of MarTech in Vietnam”, the event drew the participation of banks, investment funds, Vietnamese small and medium-sized enterprises, and innovation corporations from all over the world.
The global MarTech market was valued at 329 billion USD in 2022, and is expected to reach 1.7 trillion USD by 2032. In Vietnam, the sector has experienced a development process, and carved out significant results.
According to Meta country director for Vietnam Khoi Le, MarTech has accelerated the revolution of marketing and advertising activities in Vietnam, while opening up opportunities for enterprises to capitalise on MarTech through data analysis, and improve advertising performance.
Pointing his finger to several challenges that businesses are facing, including fierce competition, and compliance to cyberspace security regulations, Khoi said it is necessary to form a stable MarTech ecosystem in Vietnam to give further support to the companies.
An array of discussions were also presented at the conference, highlighting marketing strategies based on data, and ways to better business performance and maximise customers’ satisfaction.
The Vietnam MarTech network was launched in the framework of the conference to honour businesses with great contributions to the sector, and organise forums and exhibitions to promote exchanges between governmental organisations, producers, researchers and international organisations.
Besides, the MarTech exhibition was also arranged with 80 standout technologies, and prestigious brands of tech giants such as Meta, MarTech, Tribe, KPMG and Goldsun Media on display./.
Vietnam is taking advantage of investment opportunities in innovation and startups, heard the Vietnam Venture Summit held by the National Innovation Centre (NIC) and the Golden Gate Ventures on October 30.
The 2023 Innovation Leaders’ Forum, themed “Leading Corporations and Enterprises Spearheading Innovation", opened in Hanoi on October 30, with business leaders, innovators, entrepreneurs, investors, and those driving the future of innovation and entrepreneurship taking part.
The annual revenue of Vietnam’s game industry has exceeded 500 million USD, ranking fifth in Southeast Asia, and huge potential remains for this industry to grow further, heard the Vietnam Gamemaker Conference on October 31.
Partners from Vietnam and the Republic of Korea have agreed five deals on cooperation and development of Artificial Intelligence (AI) technology in medical, healthcare, smart city, and automation in the central city, making it a centre of global AI innovation.
A key highlight will be the technology cluster pavilion, showcasing top enterprises selected for their innovation, market potential, and practical applications. These firms will display flagship products and solutions, supported by government policies to strengthen the tech sector.
Since 2022, more than 500 Vietnamese startups have engaged in Google’s Startup Academy, Google for Startups Accelerator, and Google Startup Masterclass. Nearly 100 of these firms received support to develop and improve their products, benefiting more than 300,000 customers and creating over 300 new jobs through successful fundraising and team expansion amidst Vietnam’s competitive economy.
Over the past three decades, Binh Duong has cemented its status as one of Vietnam’s most dynamic industrial hubs, building a robust foundation in manufacturing, exports, and investment. The province now has 30 operational industrial parks spanning over 13,000 hectares, with an occupancy rate exceeding 90%.
The diplomat emphasised that Vietnam places the highest priority on the development of science, technology, and innovation, viewing them as critical drivers for the country’s advancement in the new development era.
The PM revealed Vietnam’s plan to develop nuclear power in the near future, and called on the Swedish side to assist Vietnam in developing and refining legal and policy frameworks for the use of nuclear energy for peaceful purposes; training and developing human resources; ensuring nuclear safety; and conducting training and drills to improve incident management capabilities.
More than an art showcase, the second “Technology with heart” contest seeks to inspire innovation and spotlight the humanistic values that technology can bring into daily life, expected to contribute to a sustainable digital future.
The average speed of the national mobile broadband network remained stable, with download speeds reaching 76.86 Mbps and upload speeds reaching 26.98 Mbps.
Under the MoU, AMD will support several key initiatives spearheaded by HCM City’s authorities, including piloting policies, co-hosting innovation events, and evaluating the investment environment within the Saigon Hi-Tech Park.
The centre is a joint initiative between Australia’s Department of Foreign Affairs and Trade and Vietnam’s Ministry of Science and Technology, with PTIT and the University of Technology Sydney (UTS) serving as co-leads, and global telecommunications giant Nokia as founding industry partner.
The new centre, staffed by a team of scientists, researchers, and AI specialists working in Hanoi and Ho Chi Minh City, forms part of Qualcomm’s global AI research group.
As a flagship initiative of the community project “Digital Literacy for All”, the programme forms part of a national scheme to equip 20 million young people with digital business skills.
The organisers hope the competition will help shape a generation of exceptional engineers who will make significant contributions to Vietnam’s scientific and technological progress in this era of transformation.
In the digital age and amidst the Fourth Industrial Revolution, IP plays an increasingly critical role, not only in safeguarding inventions but also in reducing copyright infringement and curbing piracy.
Ambassador Nguyen Minh Vu laid stress on the significance of the Hanoi Convention, particularly to the Asia – Pacific, to handling legal gaps in international cooperation against rapidly increasing global cybercrime.
The week features a rich lineup of activities, including a plenary conference on blockchain and AI development, thematic seminars on future technology trends and investment visions, applications of blockchain and AI in business, the Super Vietnam PitchFest, as well as forums for blockchain and AI.
According to the Politburo’s Resolution No. 57-NQ/TW, dated December 22, 2024, on making breakthroughs in the development of science, technology, innovation, and national digital transformation, this is considered a decisive factor in the development of nations. It is seen as a prerequisite and the best opportunity for Vietnam to become prosperous and powerful in the new era of the nation’s rise.
Vietnam’s demographic advantage, including a youthful population of 100 million in a “golden age”, further bolsters its ambitions. Its dynamic workforce, with a natural inclination toward science, technology, engineering, and math (STEM), is a key asset in attracting private investment to innovation-driven sectors.
Vietnam views sci-tech as a decisive factor in national development and a key tool for achieving sustainable development goals, and is ready to boost sci-tech cooperation with Venezuela for mutual prosperity.
The Vietnam MarTech network is launched in the framework of the conference. (Photo: VNA) 
