Illustrative image (Source: VNA) Hanoi (VNA) – A conference discussing the importanceof national brand building in order to achieve an effective green economy forVietnam took place in Hanoi on April 19.
The conference, held by the National Branding ProgrammeSecretariat, aimed to promote Vietnam’s green development and raise corporateawareness of the matter. It provided a chance for managers, investors andbusinesses to share their experience and broaden cooperation in the sustainabledevelopment field.
It also created a friendly environment for dialogues aboutpractical and urgent issues in green branding for Vietnamese firms, withexchanges between policy makers and businesses on supporting policies andsolutions for sustainability.
Do Kim Lang, deputy head of the Vietnam Trade Promotion Agency(Vietrade) said that building a strong and reliable national image towardsmaking green development is a significant goal of the country.
Up to 80 percent of consumers now agree to pay a higher pricefor products made by firms displaying social corporate responsibility and atendency towards sustainable development. Their chief concern is for health andhealthy goods, so businesses should develop sustainable goods and services,said Dang Thuy Ha, Nielsen’s Vietnam representative.
Nielsen Vietnam reported that products with branded commitmentsto good quality and eco friendly development are much more likely to succeedthan those without – with the former having four percent growth prospects asopposed to one percent.
For fast consumption goods like food and beverages, the growthrates for eco friendly products range from two to 11 percent, creating asignificant drive for businesses.
Businesses are also advised to build up consumer loyalty throughlong-term health-related strategies and a realistic distribution system, aswell as proper post-purchase customer care.-VNA
The conference, held by the National Branding ProgrammeSecretariat, aimed to promote Vietnam’s green development and raise corporateawareness of the matter. It provided a chance for managers, investors andbusinesses to share their experience and broaden cooperation in the sustainabledevelopment field.
It also created a friendly environment for dialogues aboutpractical and urgent issues in green branding for Vietnamese firms, withexchanges between policy makers and businesses on supporting policies andsolutions for sustainability.
Do Kim Lang, deputy head of the Vietnam Trade Promotion Agency(Vietrade) said that building a strong and reliable national image towardsmaking green development is a significant goal of the country.
Up to 80 percent of consumers now agree to pay a higher pricefor products made by firms displaying social corporate responsibility and atendency towards sustainable development. Their chief concern is for health andhealthy goods, so businesses should develop sustainable goods and services,said Dang Thuy Ha, Nielsen’s Vietnam representative.
Nielsen Vietnam reported that products with branded commitmentsto good quality and eco friendly development are much more likely to succeedthan those without – with the former having four percent growth prospects asopposed to one percent.
For fast consumption goods like food and beverages, the growthrates for eco friendly products range from two to 11 percent, creating asignificant drive for businesses.
Businesses are also advised to build up consumer loyalty throughlong-term health-related strategies and a realistic distribution system, aswell as proper post-purchase customer care.-VNA
VNA
