Communications campaign introduced to stimulate tourism
A communications campaign themed “Hello Ho Chi Minh City” will run from October to late January to promote the image of a safe and friendly HCM City and stimulate domestic tourism demand.
HCM City (VNA) - A communications campaign themed“Hello Ho Chi Minh City” will run from October to late January to promote the imageof a safe and friendly HCM City and stimulate domestic tourism demand.
The municipal Department of Tourism will hold events and activities within theframework of the event, such as the signing of tourism alliances between HCMCity and other southern localities and the south-central province of Binh Thuan,and the holding of an Ao Dai (traditional dress) festival.
An official travel identifier of HCM City will be introduced in the secondphase of the campaign.
Conferences promoting tourism links between the city and localities in the northwest,northeast, and central regions will also be organised.
Municipal authorities will also focus on fostering tourism promotion activitiesin the communications channels of international tourism organisations the city hasjoined, such the Tourism Promoting Organisation for Asia PacificCities (TPO) and the Asian Federation of Exhibition and Convention Associations (AFECA), as well asonline travel agencies (OTAs).
Deputy Director of the municipal Department of Tourism Vo Thi Ngoc Thuyhighlighted the significance of the campaign, saying that it aims to start the chainof events and tourism promotion programmes in the city’s tourism developmentstrategy to 2025 and vision to 2030./.
The HCM City Department of Tourism has estimated that the city’s tourism industry suffered losses worth close to 10 trillion VND (426.2 million USD) in the first quarter of this year due to impacts of the COVID-19 pandemic.
Many popular tourist attractions across Vietnam have seen a gradual increase in domestic tourists on being re-opened after nearly two months hibernating due to the COVID-19 pandemic.
Ho Chi Minh City is carry out a range of promotion programmes aiming to increase the number of tourists to the city which saw a 54.7-percent drop in the first half of 2020 due to the COVID-19 pandemic.
The 16th edition of the Ho Chi Minh City Tourism Festival is set to take place from July 16 to 19, the municipal Department of Tourism and the HCM City Tourism Association announced on July 8.
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The official launch of Emirates’ Dubai–Da Nang route on June 2 has sparked a “tourism revolution” for Vietnam’s central coastal city. Da Nang is emerging as a top destination for high-end travelers, particularly from the lucrative Middle Eastern market.
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Ben Thanh market, Ho Chi Minh City (Photo: VNA) 
