Vietnam targets increasing the exports of roasted and instant coffee and reach an export turnover to 5-6 billion USD by 2030.

Gia Lai's agricultural products have been exported to more than 60 countries, including demanding markets such as the US, the European Union, and Japan.

Breaking down the figures, agricultural products accounted for 15.29 billion USD, up 16.3% while livestock products totalled 217.2 milion USD, an 11.7% increase.

Agricultural experts forecast that domestic prices may continue to drop to around 120,000 VND /kg due to the downward trend in global markets. Key drivers behind recent price hikes, such as weather concerns and trade tensions, are showing signs of easing.

In the first four months of this year, Vietnam’s coffee exports reached a value of 3.8 billion USD, a year-on-year increase of over 51%—the highest growth among all Vietnamese agricultural exports.

Gia Lai is a key region for Vietnamese coffee, with more than 100,000 hectares under cultivation. Over 57,000 hectares are certified under 4C, UTZ, Rainforest, and Organic standards. Moving beyond quantity, Gia Lai's coffee industry is now aiming to conquer global markets with specialty products, particularly Fine Robusta. This effort to enhance value and build a strong brand for Vietnamese coffee is the result of collaboration between businesses, farmers adopting new mindsets, and supportive local government policies.

According to the Ministry of Agriculture and Environment, Vietnam recorded a trade surplus of 4.4 billion USD in agro-forestry-aquatic products in the first quarter, up 13.1% compared the same period last year.

Nguyen Duc Dung, Deputy General Director of the Mercantile Exchange of Vietnam (MXV), noted that coffee prices in the global market rose sharply. As a result, Vietnam's coffee export value increased by over 37% during this period, though its export volume decreased by 22%.

In the 2023-2024 season, Vietnam exported 1.47 million tonnes of coffee worth 5.42 billion USD, an 11.3% decrease in volume but a 33% increase in value as compared to the previous crop. Dak Lak alone shipped abroad over 264,400 tonnes valued at 915.8 million USD, accounting for 17.9% of the country's total volume.

The fair provides an opportunity for businesses and investors to showcase outstanding coffee and OCOP products, exchange experiences, expand cooperation, and set up partnerships.

According to the Vietnam Pepper and Spice Association, the country exported 28,000 tonnes of pepper during this period, generating an impressive revenue of 188.7 million USD.

Vietnam shipped 500 kg of coffee husk, valued at nearly 1 million VND (40 USD) per kg, to the Republic of Korea.

Algerian consumers had the opportunity to learn about Vietnamese coffee, listen to presentations about the coffee processing methods, and test the products on-site.

Accordingly, these tours offer diverse experiences, including whitewater rafting, off-road forest adventures, boat trips on the Serepok River, and cultural encounters with M’nong elephant trainers. Other highlights include heritage tours, a journey through the legendary Don village, and a visit to the Lak district dugout canoe race.

The opening ceremony themed “Buon Ma Thuot - Destination of World Coffee” on March 10 will be a highlight of the event, showcasing vivid images of coffee, coffee culture, people, and the Central Highlands gong culture space, potential, strengths and tourism of Dak Lak.

Processed coffee exports amounted to 17,067 tonnes, bringing in 104.6 million USD, accounting for 11% of total volume and 13% of total export value.

The Central Highlands province of Gia Lai aims to achieve 850 million USD in exports in 2025.

A programme introducing wine, tea, coffee street, and specialties of Da Lat - Lam Dong launched on December 26 along Ho Tung Mau street in Da Lat city in the Central Highlands province of Lam Dong.

Coffee prices have increased by over 50% on average this year, enabling the export revenue to potentially surpass 5 billion USD for the first time.

Coffee was introduced to Vietnam in the late 19th century. It quickly adapted to the country’s fertile soil and favorable climate, becoming a drink deeply embedded in Vietnamese culture.