The export value of Vietnamese coffee to Canada reached over 4.4 million USD in the first quarter of 2024, up 12.2% compared to the same period last year.
Starbucks is committed to expanding further in Vietnam with its plan to open the 100th store by the end of the second quarter this year – a decade after the first shop opened in Ho Chi Minh City in February 2013.
Palm and rubber farmers in the Thai province of Krabi have been urged to grow coffee instead, as demand for the beverage is rising faster in Asia than in other parts of the world.