Vietnam has raised over 2.8 quadrillion VND (112 billion USD) nationwide for rural area investment, including the new-style rural development initiative, according to the latest data from the Ministry of Agriculture and Rural Development (MARD).

Showcasing the cultural essence conveyed through each item made under the One Commune, One Product (OCOP) programme for tourists is adding diversity to tourism activities in the Mekong Delta, while stepping up new rural development and improving people's income in the region.