Hanoi (VNA) – Although the mobile advertisement market in Vietnam isstill modest as compared to regional countries, businesses are said to splashout 200 million USD on advertisement on mobile platform in 2020, much higherthan the amount of 78 million USD recorded in 2017.

A report from Appota Corporation (Appota) released on July 11 showed that 25percent of people who own a smartphone use the internet on the regular basis,and the smartphone ownership reaches about 72 percent of the total populationin 2018.

Smartphone plays an important role in the Vietnamese daily life. Many peoplecheck their mobiles after waking up, and they spend average two hours per dayon their phones.

As 68 percent of the Vietnamese population come online on their smart phoneswhile Vietnamese are willing to give away information in exchange for freeitems, brands should find ways to attract customers by mobile phone advertisingor in-app advertising.

Appota also said that more people start to look for products through theirphones and end up purchase on a computer. 72 percent of total visits one-commerce websites originate from mobile phones, and 53 percent of thee-commerce transactions are made on mobile phones.

As Vietnam is a cash-back society, 88 percent of the e-commerce payments arecash-on-delivery, the report revealed.

However, Vietnam recorded the strongest growth rate in electric payment in thepast year, which grew 22 percent to 6.4 billion USD.

Fintech is young in Vietnam, the report said, giving that this has led to thechallenge of changing consumers’ habit, and gaining their confidence in onlinepayment services.

Chief Marketing Officer of Appota Dang Thai Son said: “The mobile applicationmarket is expanding as well as creating a diverse playing field, and businessopportunities for small and big businesses. Mobile eco-system tends to be morerigorous, and provide a solid foundation for the development of Vietnam’seconomy.”

Appota is the leading mobile platform provider in Vietnam with three corebusiness services: Game Publishing, Advertisement, and Payment.

The company owns a solid inventory ecosystem with more than 45 million mobileusers and 25 million USD in revenue in 2017.

Appota regularly publishes reports on user behaviours, mobile applicationmarket overview reports, e-sports reporting, and provides up-to-date, objectiveinformation for business and personal related.-VNA