At the end of October, the Bru-Van Kieu ethnic people of Khe Giua village begin preparing offerings for their New Rice Festival. This celebration usually takes place after a harvest, marking the end of one agricultural cycle and the beginning of a new one.

The new rice celebration of the Bru-Van Kieu ethnic minority people in the central highlands has been recognised as a national intangible cultural heritage, and is not only preserved but also promoted by the central province of Quang Binh as a community-based tourism product.