Customer turnout remained low on "Black Friday" – the most anticipated shopping day of the year, despite businesses actively launching promotions and offering discounts ranging from 50% to 80%.

Hanoi’s concentrated promotion programme for 2025 will take place in May, July and November, expectedly attract about 1,000-2,000 businesses.

Hanoi’s concentrated promotion programme will kick off on April 30, featuring 100 booths with promotion from 30-100%, according to the city Department of Industry and Trade.

Hanoi’s concentrated promotion programme, slated for May, July, and November this year with discount of up to 100%, expects the engagement of 1,000-2,000 businesses from all economic sectors, according to the city Department of Industry and Trade.

Shopping malls and stores have begun the year-end shopping season with promotions offering discounts of up to 80 percent.

National flag carrier Vietnam Airlines has launched an e-commerce platform called VNAMALL (//vnamall.vietnamairlines.com/), offering discounted deals on more than 300 products as part of its Black Friday promotional event.

The shopping festival Black Friday, modelled after the biggest shopping event of the year in the US, was kicked off on November 19 in Ho Chi Minh City with many shopping centres and stores offering discounts of up to 70 percent. It is expected to last until the end of this month.

Black Friday, the biggest retail promotion of the year, is ubiquitous in Ho Chi Minh City with most shopping centres and stores offering discounts of up to 90 percent.

Numerous stores in Vietnam put up massive sales on November 25 in an attempt to follow the famous US Black Friday.