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Biennial trade show boosts food, hospitality opportunities

Vietnam's leading biennial food and hospitality trade event, Food and Hotel Vietnam, opened on Sept. 28 with a record number of 15 international group pavilions.
Vietnam's leading biennial food and hospitality trade event, Food andHotel Vietnam, opened on Sept. 28 with a record number of 15international group pavilions.

Organised by SingaporeExhibition Services and local Vietnam partner VCCI ExhibitionService, the three-day trade event unveils its sixth edition with 374exhibitors, 74 percent of which hail from 30 countries and regions.

Exhibitors include Australia , Belgium , France , Germany , theRepublic of Korea , Singapore , the US and a new pavilion fromPoland , according to Bui Thi Thuc Anh, the director of VCCI ExhibitionService.

Food and Hotel Vietnam 2011 is a premier eventfor domestic and international businesses that showcases the latestproducts and services to the Vietnamese market and cultivates importantpartnerships that can help businesses advance to greater heights.

Stephen Tan, chief executive of show organiser SES, said with thetourist numbers and hotel properties increasing in Vietnam ,international visitors' expectations are also gradually growing.

Twenty-eight US exhibitors at the food exhibition are displaying awide variety of American food, aiming to offer Vietnamese consumers morechoices and advanced agricultural products.

Acting UnderSecretary for the US Farm and Foreign Agricultural Services MichaelScuse said the exhibition helps promote sales from US companies andcreates valuable opportunities for Vietnamese companies accessing intoUS market.

The exhibition will include many activitiesto enhance awareness and standards of Vietnam 's coffee, culinary andwine communities.

The second edition of Vietnam BaristaCompetition 2011 and the fourth Vietnam Culinary Challenge 2011 willcontribute to the development of the event, both in size and quality.

Vietnam 's Best Sommelier Competition is held for the first time bythe France Ministry of Agriculture and Sopexa, the official marketingand promotion arm for French food and wine.

The exhibition at the Sai Gon Exhibition and Convention Centre will close on Oct. 3./.

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