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Bac Giang moves to promote sale of farm produce on e-commerce platforms

The northern province of Bac Giang will pay attention to developing e-commerce, expanding markets for agricultural products, especially typical ones, according to Deputy Director of the provincial Department of Industry and Trade Pham Cong Toan.
Bac Giang moves to promote sale of farm produce on e-commerce platforms ảnh 1Bac Giang has sold 8,000 tonnes of litchi through e-commerce platforms (Photo: VNA)
Bac Giang (VNA) - The northern province of Bac Giang will payattention to developing e-commerce, expanding markets for agricultural products,especially typical ones, according to Deputy Director of theprovincial Department of Industry and Trade Pham Cong Toan.

In the 2022 – 2025 period, Bac Giang province will step up the dissemination of information to raise awareness about e-commerce for state management officials one-commerce laws; organise training courses on e-commerce for businesses,cooperatives, and individuals; facilitate the access to technology and digitaltransformation in production and sale.

Bac Giang has also improved state management capacity in e-commerce, actively built solutions to support the sale of key localagricultural products through digital platforms, and carefully prepare conditionsto organise activities to promote litchi consumption in 2022.

In addition, the province has improved its capacity of managingand organising e-commerce activities, fighting against trade frauds and infringementon intellectual property rights and unfair competition; and taken efforts toexpand markets and raise consumer confidence in e-commerce, Toan stated.

According to the official, in the time ahead, Bac Giang willalso promote e-commerce application to support key export industries, expand saleof key and typical products of the province through the application of newtechnologies; facilitate digital transformation of businesses by supporting themand cooperatives to join major domestic and foreign e-commerce platforms.

He proposed the Ministry of Industry and Trade and theMinistry of Information and Communications pay attention to assisting the provincein promoting the construction and development of information technology andtelecommunications infrastructure to well meet e-commerce developmentrequirements; supporting it to connect and cooperate with major platforms toconsume its key and typical products; and helping train officials, civilservants, businesses and cooperatives to raise their awareness of laws andcommitments to international economic integration on e-commerce.
Bac Giang moves to promote sale of farm produce on e-commerce platforms ảnh 2Visitors at a booth introducing agricultural products (Photo: VNA)
In 2021, the COVID-19 pandemic has seriously affected traditional business activities, distribution and export of agriculturalproducts of Bac Giang province. Therefore, the sale of agricultural products ingeneral and litchi in particular on e-commerce platforms is considered one ofthe important and effective solutions.

Bac Giang had a successful litchi crop in terms of output,quality and consumption market. The provincial Department of Industry and Tradetook the initiative to establish a distribution channel, sought and expandedthe markets through online channels to promote and sell litchi on domestice-commerce platforms such as: Voso.vn, Postmart.vn, Sendo.vn, San24h.vn,Shopee.vn, Lazada.vn… and international platform Alibaba.com.

As a result, this was the first time that Bac Giang soldmore than 8,000 tonnes of litchi on e-commerce platforms, of which more than 8tonnes were exported to European countries through cross-border ones.

In addition, Bac Giang successfully organised an onlineconference to promote the sale of orange, pomelo, custard-apple, pork, chickenand other key local products. At this conference, representatives of the provincial Departmentof Industry and Trade, the People's Committee of Luc Ngan district and fourdomestic e-commerce platforms, namely Voso.vn, Postmart.vn, Sendo.vn, and Shopee.vn,signed a cooperation agreement on the sale of these products.

Last year, the department supported 15 businesses andcooperatives in the production and sale of litchi to build an online brandidentity set including website, email, Fanpage on Facebook, and landing page.

Stalls introducing and selling the province’s products areestablished on various e-commerce platforms, namely Voso.vn, Postmart.vn,Sendo.vn, San24h.vn, Shopee.vn, Lazada.vn.

Especially, the Department of Industry and Trade of Bac Giangprovince has supported a local enterprise to participate in theinternational e-commerce platform Alibaba.com. It initially has seen visitsfrom customers in countries such as the UK, France, Australia, theNetherlands, and Germany./.
VNA
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